Founded in 1878, Caleres, originally known as Brown Shoe Company, is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl’s, and Allen Edmonds and many more. Caleres’ legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first.
Join our dynamic and thriving footwear company as a Sr. Analyst, Consumer Marketing Analytics in St. Louis, MO where you’ll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you’ll be part of a company that values results, caring and learning.

What will you be doing?

• Develop: Develop and deliver regular reporting on business performance and customer behavior related to customer type, loyalty/rewards, purchasing behavior and email engagement.
• Partner: Partner with marketing, product development, sales, finance and senior leadership, synthesizing analytical findings into clear, brand aligned recommendations to optimize revenue, marketing spend, product mix, and creative performance.
• Collaborate: Collaborate with CRM and loyalty teams to ensure the execution of growth strategies related to marketing automation, cohort/segmentation analysis, email, direct mail, SMS, etc. Collaborate with IT teams and Sr. Analyst, Marketing Database to integrate accurate data flows into our systems that power customer marketing reporting, including data auditing, testing and analysis.
• Lead: Build automated reports and self-service dashboards to surface campaign performance and audience insights for stakeholders; encourage adoption of self-service tools through training and continued advocacy around a data-driven culture. Determine proper test setup (including sample sizes, KPIs, statistical methods) for promotions and communications across email, direct mail and SMS, and analyze results to guide decision-making.

Perks you will enjoy!

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO

Qualifications that make you the perfect fit!

• Bachelor’s degree in Finance, Analytics, Statistics, Computer Science, or related field
• 5+ years of experience in customer analytics, web analytics, CRM, CDP, direct/digital marketing, or related disciplines
• Proven ability to extract, analyze and visualize data from complex customer databases
• Strong analytical skills with high attention to detail
• Proficiency in SQL, Python or R and experience with BI tools (e.g., Power BI, Tableau) to build dashboards and visualizations.
• Excellent communication and collaboration skills; ability to translate complex analyses into actionable recommendations for non technical stakeholders.

Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.
Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.
Fraudulent Recruiting Disclaimer: Please beware of fraudulent recruiting. Legitimate Caleres, contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: https://www.caleres.com/careers/be-aware-of-recruiting-frau

• Develop: Develop and deliver regular reporting on business performance and customer behavior related to customer type, loyalty/rewards, purchasing behavior and email engagement.
• Partner: Partner with marketing, product development, sales, finance and senior leadership, synthesizing analytical findings into clear, brand aligned recommendations to optimize revenue, marketing spend, product mix, and creative performance.
• Collaborate: Collaborate with CRM and loyalty teams to ensure the execution of growth strategies related to marketing automation, cohort/segmentation analysis, email, direct mail, SMS, etc. Collaborate with IT teams and Sr. Analyst, Marketing Database to integrate accurate data flows into our systems that power customer marketing reporting, including data auditing, testing and analysis.
• Lead: Build automated reports and self-service dashboards to surface campaign performance and audience insights for stakeholders; encourage adoption of self-service tools through training and continued advocacy around a data-driven culture. Determine proper test setup (including sample sizes, KPIs, statistical methods) for promotions and communications across email, direct mail and SMS, and analyze results to guide decision-making