Location:
Toronto
Address:
100 Queens Quay East Toronto, Ontario M5E 1V3 Canada
Job Title:
Sr. Analyst, Digital Insights & Analytics
Canada Goose isn’t like anything else. We’ve built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you’re part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.
Position Overview:
Canada Goose (CG) is looking for a talented individual to take a proactive role within the global Insights & Analytics function. The Sr. Analyst, Insights & Analytics will support the Global Ecommerce business and its partners with the goal of driving the performance of canadagoose.com and unifying data across Ecommerce touchpoints. This role will empower data-driven decisions across the end-to-end commercial experience and provide insights to influence strategic business decisions based on changing consumer behaviors.

• Analyze website performance and identify opportunities to improve KPIs through funnel analyses, product performance analyses, and operational metrics analyses
• Create comprehensive customer journey reports that track multi-touchpoint interactions
• Create and maintain trade reporting that connects UX, Digital Product, Merchandising, Performance Marketing, and Brand Marketing functions
• Review and refine (if necessary) current KPIs and micro conversion metrics
• Review and maintain current measurement framework for new sites
• Develop and implement metrics that effectively measure customer journey performance
• Explore and suggest applications of emerging AI technologies for data analysis and automation
• Serve as product owner for our digital analytics platforms including Google Analytics 4, Google BigQuery, Looker Studio, Power BI, ContentSquare
• Ensure accuracy and hygiene of the data collected in GA4 and other analytics platforms
• Work with and integrate multiple datasets from various sources (Order Management System data, Salesforce Commerce data, etc.)
• Serve as product owner of our tag management platform: Google Tag Manager
• Maintain and continuously improve our Data Layer, review and improve on current tagging methodology
• Ensure that the current tagging is scalable and consistent across websites
• Gather and share industry insights using various research portals and tools
• Stay current on emerging technologies and methodologies in digital analytics