Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

REQUIREMENTS:

• Strong quantitative and analytical skills with proven marketing success
• 2+ years in marketing analytics (paid media / web / ecomm / app)
• Experience managing and analyzing large marketing & media datasets
• Proficiency with web & media analytics tools (Adobe, Google Analytics, etc.)
• Skills in data visualization (Tableau or similar)
• Effective communicator with data storytelling ability
• Comfortable in fast-paced environment
• Passion for data-driven marketing

Preferred:

• Proficiency in SQL and/or Python
• Knowledge across multiple channels (Paid Media, Relationship Marketing, Digital)
• Familiarity with Snowflake/cloud databases

The expected Total Compensation for this role is $74,100 - $96,456 + annual bonus. Individual compensation decisions are based on a variety of factors.

ROLE DETAILS – SR. ANALYST, MARKETING ANALYTICS (RELATIONSHIP MARKETING / SOCIAL)

Reporting to the Sr. Manager of Marketing Analytics, you will lead and support measurement, reporting & insights across our marketing & digital channels - primarily Relationship Marketing and Organic Social. This role will also support Web, Ecomm and App analysis. Your analyses will support growing our lines of business (Season Pass, Ski School, My Epic app, Rentals, etc.).

You will partner with Relationship Marketing teams on analytics support & leadership, such as:

• Email campaign tagging & taxonomy
• A/B testing (subject lines, email content, etc.)
• Dashboard builds (self-service & ad-hoc)
• Email heat maps
• Actionable insights

You will partner with Organic Social & Earned Media to help stand up a new analytics function, supporting initiatives such as:

• Defining KPIs and success metrics
• Identifying the right tools for measurement & reporting
• Channel attribution methodology (e.g. campaign tracking)
• Taxonomy for content categorization
• Dashboard builds (self-service & ad-hoc)

You will support with Web / Ecomm / App analysis, such as:

• Ecomm funnel (conversion and drop-off)
• Marketing channel attribution
• Landing pages
• User journeys

You will support our next phase of growth & innovation by merging marketing data with guest analytics to unlock new insights and perform advanced analytics analyses such as Propensity-to-Buy, Likelihood-to-Ski, Churn Prediction, Marketing Attribution, Cross-Channel Funnel Analysis, and more.

Tools leveraged in this role:

• Primary: Adobe Analytics, SQL, Snowflake, Tableau, Microsoft Excel/Powerpoint, JIRA, Omnibug
• Secondary: Mailgun, Airship, Python, Mouseflow, Google Trends

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plan