Sr Analyst at TransUnion

Hyderabad, Telangana, India -

Full Time

Start Date

Immediate

Expiry Date

02 Aug, 26

Salary

0.0

Posted On

04 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Data Analytics, Python, SQL, Excel, Marketing Mix Modeling, Digital Attribution Modeling, Multivariate Regression, Time-series Modeling, Bayesian Statistics, Segmentation Modeling, Machine Learning, Data Mining, Simulation, Optimization, Forecasting, ROI Analysis

Industry

technology;Information and Internet

Description

TransUnion's Job Applicant Privacy Notice What We'll Bring: TransUnion is looking for talented analysts with excellent quantitative and analytical skills. Our ideal candidates are determined to combine the art and science of data analytics and marketing to help clients address the complex challenges of marketing effectiveness, ROI, brand equity impact, channel effectiveness, and pricing. In the Sr Analyst role, you’ll work with senior data scientists on multi-million dollar customer engagements. You’ll build your network with the top marketing leadership in major companies across virtually all industries. You’ll work hands on with quantitative marketing data to analyze and reveal the business drivers of the Fortune 500. You will develop expertise at the intersection of big data, marketing, and consulting. Our work is not just about delivering a project and moving on to the next challenge. Instead, it’s about delivering an evolving stream of value and enabling fact-based decision making. What You'll Bring: • You’ll help clients know everything they can about their customers and prospects, deliver exceptional customer experiences, and know if their marketing worked and how to make it better. • You’ll help diagnose business needs, translate into questions that TransUnion will answer, and architect ways to wrangle data from multiple sources. • You’ll work closely with TransUnion’s data scientists and consultants to identify new insights, translate findings into the stakeholder’s native language and tell stories to make complex things simple to understand and translate into measurable actions. • You’ll implement our unified analytics solutions to address marketing effectiveness, return on investment (ROI), brand equity impact, segmentation, pricing, and environmental factors. • Work with senior data scientists to ensure model quality in terms of modeling methodologies, data / model validation metrics, actionable insights, and analytical/technical best practices. • In our TransUnion proprietary analytics platform implement multi-touch attribution models (MTA) and marketing mix models (MMM) that are based on statistics, econometrics, and/or machine learning techniques such as logistic regression, choice model, time-series model, panel data model, Bayesian statistics, ridge regression, structural equations, probability theory, clustering algorithms, etc. • Analyze big data sets to generate deep insights on paid media, organic media, market conditions, web navigations, and individuals’ propensities on multi-step conversion activities in the consumer journeys. • Validate model results and package them into insightful client-friendly reports on ROI analysis, forecasting, simulation and optimization. • Ensure rigorous quality control and detect anomalies in the model with ongoing new data stream. • Interdisciplinary work: you’ll interact with multiple teams across the firm to implement our end-to-end solutions and improve processes: Data Operations, Solution Architects, Consulting Services, Product and Engineering. Impact You'll Make: Familiarity or interest in data analytics and/or statistical concepts such as marketing mix modeling, digital attribution modeling, multivariate regression, time-series modeling, Bayesian statistics, segmentation modeling, machine learning, data mining, simulation, optimization, forecasting, and ROI analysis Working knowledge of Python for atleast 2 years along with Excel and SQL Bachelor’s degree (required) with mathematical or engineering background An effective cross functional communicator in both written and verbal skills Ability to manage multiple projects with a large cross-functional team Ability and willingness to learn in a fast paced environment and adapt to the situation 1 to 3 years of quantitative analytics experience with marketing metrics and tracking is helpful but not required TransUnion Job Title Sr Analyst, Data Science and Analytics Beware of scams tied to potential career opportunities. If you received a link, email, text or social media communication you weren’t expecting from TransUnion, take a moment to confirm the relevant information. Be wary when providing personal information. Contact careers@transunion.com or (312) 258-1717 for assistance. View TransUnion's Job Applicant Privacy Notice TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.

Responsibilities

You will work with senior data scientists to analyze quantitative marketing data and build multi-touch attribution and marketing mix models. Additionally, you will translate complex findings into actionable insights for stakeholders and ensure model quality across various client engagements.