Sr Associate Brand Manager at The Hershey Company Canada

Providencia, Santa Fe, Argentina -

Full Time

Start Date

Immediate

Expiry Date

19 Dec, 25

Salary

0.0

Posted On

20 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Project Management, Analytical Skills, Problem Solving, Communication, Collaboration, Proactivity, Creativity, Marketing Knowledge, Financial Management, Comms Development, Media Planning, Research Skills, Strategic Thinking, Consumer Research, Cross-Functional Collaboration, Pattern Recognition, Information Synthesis

Industry

Manufacturing

Description

Position Title: Sr Associate Brand ManagerLocation: Guadalajara, Jalisco (Providencia Office)Advanced English The Sr. ABM will develop and implement comprehensive marketing strategies to achieve brand and business objectives. The Sr. Associate Brand Manager is responsible to: Collaborate in AOP (annual brand plan) planning, alignment and KPI’s setting Conduct brand performance + market trends + consumer-research analysis to uncover insights for brand positioning development, guide innovation, PPA (price and promo architecture), Commercial plans and relevant Comms Lead coordination, execution, optimizing and monitoring of Comms campaigns, portfolio optimization, product development, financial performance, Price/promo strategies, Inno launches. Foster collaboration and drive cross-functional projects to achieve brand and business objectives. Develop Brand coordinators and trainees reporting to him/her. The Sr. ABM must have a keen view/knowledge of marketing and the environment including a) general external and internal trends impacting the business; b) competitive assessment; c) marketing mix management; d) Financial KPI’s (P&L); d) Comms and Media management. And requires solid analytical skills to sort through data to make well-reasoned conclusions and translate the learnings into business plans/actions on Mkt mix. To effectively perform his or her duties, Sr. ABM must be proficient in all of the following key qualities as defined by the Hershey Company: Project management Analytical skills Problem Solving Communication and Collaboration Proactivity and Creativity. Major Duties/Responsibilities: 10%Understand the target audience, identify trends, and conduct qualitative and quantitative analyses to support strategic development. 40%Manage the brand portfolio, including product improvements, launches, and rationalization.Oversee and follow up on the brand communication plan, including media and point-of-sale (POS) strategiesLead cross-functional efforts to address plan deviations and meet brand/business goals 30%Monitor brand performance across channels to identify growth opportunities.Analyze competitor performance using insights gathered from consumer research. 20%Guide and Develop talent: Brand Coordinators and traineesPersonal Capability Development Be responsible and committed for self-training and development plan.Be the ‘owner’ of self-continuous growth under the supervision of the Sr/Brand Mngr. Minimum knowledge, skills and abilities required to successfully perform major duties/responsiblities: Ability to apply comprehensive: Research/analytical skills and strategic thinking Marketing knowledge and principles Financial and P&L knowledge & management Comms development and media planning and management Ability to learn and apply new skills quickly. Ability to develop pattern recognition and information synthesis skill set. Must be able to learn to utilize (or when necessary, create) innovative analytical approaches to address business questions and situations. Must be able to effectively work in conditions which include multiple and sometimes conflicting or ambiguous priorities, extended work schedules, and short time constraints. Must be able to satisfactorily meet deadlines. Must demonstrate an intellectual curiosity indicative of the ability to learn to ask thought-provoking questions. Can effectively interact with cross-functional teams. Must have excellent communication skills. Travel is a requirement of this position (10-20%). Potential international travel. Modern business computer skills absolutely required (to include strong working knowledge of all M.S. Office products). Education:Bachelor’s Degree required (Marketing/Management, high achievement and quantitative ability primary considerations). Experience:Marketing Experience: 4+ years. Brand management experience (as ABM) +2YWorking knowledge of syndicated data (e.g., Nielsen).Product Development experience and successful launches Project management experience with stage gate process Business Experience: 3+ years.Background in consumer-packaged goods Experience in cross-functional disciplines a significant plus (e.g. finance, category management, media, mkt research, etc.)#LI-GB1

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Responsibilities

The Sr. Associate Brand Manager will develop and implement comprehensive marketing strategies to achieve brand and business objectives. Responsibilities include managing brand performance, conducting market analysis, and leading cross-functional projects.