OVERVIEW

Disrupt the Mid-Market is one of Intuit’s 5 Big Bets and the Mid-Market Sales Marketing team is responsible for full funnel marketing strategies to help accelerate our success in the Mid-Market through the Account Management sales motion. As part of the Mid-Market Product Marketing organization, we have shared goals with our sales partners and collaborate with integrated marketing partners and product marketing to bring to market Intuit’s future-state product and services platform.
We are seeking a seasoned B2B marketer to join our team as we build an enterprise-level B2B Marketing center of excellence. The Staff Marketing Manager will have a strong track record of setting strategic direction by leveraging data and insights to develop impactful go-to-market strategies, and build a strong partnership with sales and channel marketing partners to gain alignment needed to implement strategic initiatives. You have demonstrated self-driven accountability of outcomes, deep curiosity for what makes our customers tick, and a bias for speed in action and generating results. You will be responsible for influencing changes in the martech stack to both enable personalization and improve demand gen results, while utilizing key marketing metrics to improve lead funnel performance. To be successful you will bring a mix of demand gen, ABM and content experience and desire for working in dynamic environments that move with velocity.

WHAT YOU’LL BRING

7-10 years of business experience in product and/or sales marketing within SaaS/Technology companies. B2B Marketing Craft Expertise: Proven experience helping sales organizations reach goals by building both DemandGen and LeadGen programs, designing and executing customer content strategies as well as Account Based Marketing for enterprise-level accounts. Customer Obsessed: Leads with customer inquiry, obsessively seeks new insights that help shape and drive our product roadmap, and advocates internally and externally on behalf of our customers. Strategic and Analytical: Experience with both qualitative and quantitative customer research. Ability to quickly analyze and synthesize data from a variety of sources and distill into clear, concise recommendations for an executive audience. Proven ability to leverage data to measure marketing performance, inform growth opportunities and business case development. Tech-Forward: Unabashed at seeking efficiency by testing and deploying the latest technology. Compelling Communicator: Excellent written and verbal communications, with an adaptable voice to communicate externally and engage with our growing business accounts. Self Starter: Demonstrated track record of self-motivation and willingness to proactively and independently take on ownership roles in projects, prioritize what matters, and manage multiple work streams simultaneously. Versatile Problem Solver: Forward-thinking leader with the ability to problem solve with ambiguity, drive data-based decisions and own outcomes, and roll up their sleeves to execute. Collaborator & Influencer: Strong interpersonal and influencing skills in a cross-functional, fast-moving environment. Ability to interact with colleagues of all levels in a peer-like way. BA/BA required or equivalent work experience, MBA preferred

Please refer the Job description for details