Date: 3 Feb 2025
Location: DE, 33602
Company: AdvanzPharma
Job Title: Senior Brand Manager – Biosimilars

ABOUT YOU

We are looking for highly motivated individuals who are passionate about making a meaningful difference to patients’ lives.
For this role, you will also have the following:

QUALIFICATIONS:

• University degree required in economics, business, marketing or health sciences.
• Fluency in German, both verbal and written communications.
• Good skills in English, both verbal and written communications.

EXPERIENCE & COMPETENCES, KNOWLEDGE & SKILLS:

• Experience in the pharmaceutical industry in marketing roles with increasing responsibility, preferably as a Product/Brand Manager with product responsibility and a focus and strong expertise in brand promotional activities.
• Expertise in sales- and marketing activities in a market with biosimilars products.
• Good knowledge of the healthcare landscape and pharmaceutical market, health policy trends and climate as well as regulations and codes of practices.
• Experience with product launches into the biosimilar market.
• Experiences with biosimilars highly beneficial.
• Results oriented and excellent analytical-, strategic-, business planning-, communication and decision making skills.
• Experienced in partnering with medical, sales, market access and other enabling functions
• Budget management experience

MAIN PURPOSE OF THE ROLE:

The Senior Brand Manager is responsible for creating, managing and implementing interdisciplinary tasks in the medico-marketing-sales (commercial) organization. The successful candidate will be working closely with other functions within German organization as well as the EU headquarters in London. Provision of strategic- and tactical input will require a high scientific expertise as well as excellent knowledge of the local market. Subsequently implementing brand strategies and tactics in the local market is one of the main tasks. The successful candidate is capable of working in an international and multicultural environment to help drive the success of the company. He or she should be positive thinking, energetic, confident, diplomatic, independent and entrepreneurial with good IT-knowledge. The detailed key accountabilities, the candidate profile and required experience is set out in the following brief.

KEY RESPONSIBILITIES:

• Successful commercialization of upcoming Biosimilar portfolio by representing, providing input and influencing the commercial organization.
• Implement a pre-launch and launch plan of the first Gollimumab and Aflipercept biosimilars and drive ongoing Biosimilar Portfolio Strategy to ensure and deliver commercial success in Germany, AT and CH
• Providing strategic and tactical input to the branding-, positioning and marketing activities of biosmilar brands, furthermore, translating these activities into a local campaign.
• Build up and implement a omnichannel strategy and campaign
• Effectively utilise and embed a blend of multi-channel tools to support customer engagement, disease understanding and brand awareness - in order to expand access to appropriate Patients and stakeholders
• Conceptualize a congress strategy and implement educational national and regional events
• Accountability for marketing plans in cooperation with the local and international marketing team and customization for the local needs.
• Analyze the market situation, trends and dynamics, competitors, new entries and deriving actions from it, including product pricing strategies on an account- / national level and pre- / post-launch activities.
• Follow the KPIs through dashboards and analyze deviations, suggesting corrective actions.
• Ability to develop cross-functional synergies within the organization (marketing, medical, market access, etc.).
• Input to commercial operations activities according to highest standards of compliance with principles of good corporate governance, professional and ethical behavior and safety standards, national and international legal requirements and regulations.
• Build and maintain customer contacts with prescribers and other relevant stakeholders for our product.
• Develop a blueprint in our customer approach to accelerate the appropriate use of biosimilars and making it available for patients and other stakeholders
• Provide strategic input to the product life cycles of marketed- and pipeline products resp. label extensions.
• Planning of promotional- and support for medical activities at regional and national scientific meetings and congresses. Produce promotional materials and support of Field Force organization.
• Travel can be >20% of time within Germany but also internationally to headquarters or to professional conferences.
• Understand the legal and compliance environment and drive collaboration with the Legal and Compliance team
• Drive the spirit of “ONE Team” across all functions by supporting a team approach to focus on our patients and customers as our top priorities
• Make ADVANZ a truly desired place to work