Sr. Brand Manager (Fully Remote) at NEW CARROT FARMS LLC

, , United States -

Full Time

Start Date

Immediate

Expiry Date

10 Feb, 26

Salary

150000.0

Posted On

12 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Thinking, Business Analytics, Innovation, Marketing, Channel Marketing, Project Management, Interpersonal Communication, Team Working, Problem Solving, Agility, Leadership, Collaboration, Data Analysis, Brand Management, Consumer Insights, Cross-Functional Team Leadership

Industry

Food and Beverage Services

Description

The Role * This position will report to the: Director - Brand Management * Travel Requirement: Up to 10% * Location: Remote * FLSA Status: Salary * Employment Category: Full Time Regular * Pay Range: $120 -150k Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages. Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans. The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit www.generousbrands.com [https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.generousbrands.com%2F&esheet=54302478&newsitemid=20250805863198&lan=en-US&anchor=www.generousbrands.com&index=1&md5=6a6ac761aafbcd9e0e300bf6b1fab422]. WHAT YOU’LL BE RESPONSIBLE FOR IN THIS ROLE Senior Brand Manager works closely with the Director of Marketing in leading the development and implementation of the Bolthouse Farms marketing strategy that delivers annual and multi-year revenue targets and enhances brand equity in line with the Generous Brands company vision. This position will sit within the Bolthouse Farms Marketing Team and will be remote, with collaboration sessions in Bakersfield, Los Angeles, or Chicago on an as-needed basis. WHAT WE’RE LOOKING FOR The job requirements include, but are not limited to the following: * Strategic Thinking: Contribute to developing comprehensive brand strategy, taking into account consumer, category and market trends. Able to confidently present strategic, data-driven recommendations to senior team. * Business Analytics: Able to use syndicated, consumer and customer data to identify business insights and recommend solutions that optimize results. Developing monthly/quarterly business reviews and ad-hoc analysis. * Innovation: Assists with development of a 3-year pipeline, identifying new product and line extension opportunities by analyzing consumer trends, determining specific market needs and potential, and building a business case. * Marketing: Manages the briefing & development of consumer communication plans in collaboration with agencies. Has experience developing & refining brand positioning and brand purpose. * Channel/Customer Marketing: Understands the business at an account/channel level and collaborates with our retail team to develop custom marketing programs to drive the business in those accounts/channels. * Project Manager: Ability to lead large cross-functional projects with multiple stakeholders, complex inputs, and time sensitive deadlines; effectively manages workload by prioritizing and multi-tasking. Demonstrates a sense of urgency to drive impact. MINIMUM QUALIFICATIONS: * Bachelor’s degree required; MBA preferred * Minimum of 8 years of brand management experience in food CPG * Proficiency in analyzing market data through Circana IRI/Nielsen. * Strong project management skills and attention to detail * Excellent interpersonal communication and team working skills * Experience leading and launching new innovation * Experience working with agency partners to develop marketing plans * Previous experience leading and working on cross-functional teams * Comfortable working in a fast-paced, fast-changing environment * Proven, reliable work history ADDITIONAL REQUIRED QUALIFICATIONS: YOU MIGHT BE A GOOD FIT IF… * You’re a manager or senior manager with experience gained at both large & entrepreneurial companies. * You’re highly skilled at being agile and can pivot priorities on a dime. * You’re a creative problem solver who is an expert at rolling up your sleeves and working efficiently in a fast-paced environment. * You are a strong communicator and collaborator with an ability to inspire and influence others, either as the leader or as a member of the team. * You are a natural self-starter, comfortable taking the lead with limited resources while still achieving strong results. PREFERRED QUALIFICATIONS: * MBA preferred * Direct experience in CPG food or beverage categories PHYSICAL DEMANDS: * Occasional travel to Bakersfield, Los Angeles, or Chicago WHAT WE OFFER Our rich benefits packages are designed to support the health and well-being of both our eligible co-workers and their families. * Medical, Dental & Vision * Group Life and AD&D * Voluntary Life and AD&D * Group Short & Long-Term Disability * 401(k) * Paid Time Off * Flexible Spending Accounts * Employee Assistance Program * Gym Membership Discounts EQUAL EMPLOYMENT OPPORTUNITY We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation to qualified individuals with disabilities, as need, to assist them in performing essential job functions. REASONABLE ACCOMMODATIONS Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Bolthouse Farms and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at: TalentAcquisition@bolthouse.com [TalentAcquisition@bolthouse.com] for additional support and guidance. RECRUITMENT AGENCIES: Bolthouse Farms does not accept unsolicited agency resumes. Bolthouse Farms is not responsible for any fees related to unsolicited resumes. #LI-CG1 #GenerousBrands Monday to Friday, 40 hour work week. Some flex may be required during peak work periods.

Responsibilities

The Senior Brand Manager will lead the development and implementation of the Bolthouse Farms marketing strategy to achieve revenue targets and enhance brand equity. This role involves collaboration with the marketing team and requires strategic thinking and project management skills.