Sr. Brand Manager, Media Lead - Baxter Auto at Baxter Volkswagen of Omaha

Omaha, Nebraska, United States -

Full Time

Start Date

Immediate

Expiry Date

13 May, 26

Salary

0.0

Posted On

12 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Media Planning, Data Analysis, Social Media, Communication, Collaboration, Budget Management, Event Planning, Content Production, Paid Media, Google Analytics, Team Leadership, Customer Insights, Performance Metrics, Digital Marketing, Brand Management

Industry

Retail Motor Vehicles

Description

Description Do you want to help transform the auto industry? Come let Baxter Auto show you just how Remarkable you can be! At Baxter, we are challenging the norm when it comes to both the car buying process and the employee experience. As a Baxter teammate, you are part of a growing company that strives for an inclusive culture, which is why we need you! We value individuals who: Stay curious by striving for continuous improvement Welcome differences by seeking, listening, and learning from diverse perspectives Make it matter by driving toward meaningful outcomes Win together by operating with a team-first perspective Be authentic by communicating with transparency and kindness Be caring by having an innate desire to help others At Baxter we encourage and support career development, job opportunities across multiple professions, an inclusive culture where everyone is a leader (from entry level up to general management), encouragement to be your authentic self, and an almost obsessive focus on the employee and guest experience. Combine that with market-leading benefits offerings and opportunities across multiple states, and we think you’ll agree that YOU BELONG AT BAXTER! Your Purpose as a Sr. Brand Manager, Media Lead: This role leads marketing strategy and performance across assigned stores while serving as the organization’s subject matter expert on paid media. As a key partner to General Managers and agency teams, it translates business objectives into integrated marketing plans aligned with inventory, sales goals, and local market dynamics. This position drives accountability in media investments, champions data-informed decision-making, and ensures brand standards, budgets, compliance, and digital execution are consistently delivered at a high level. In this role, you will: Store Marketing Leadership Act as main point of contact for all marketing team communications with store General Managers Own the marketing & sales reporting for each store, communicating regularly with GMs to proactively identify insights, trends and opportunities Collaborate with team leads & agencies to advise on best practices across marketing functions - delivering information and recommendations in a timely, professional manner Attend at least one sales meeting per brand per month Lead monthly marketing report out meetings Light event planning (as needed, in collaboration with marketing and store teams) Oversee and approve website changes, new tool integrations, and any other support tickets, work with admin support members to ensure timely completion Collaborate with admin support to maintain an accurate master marketing budget for each store, ensuring budgets are communicated and approved with GM Oversee manufacturer compliance and co-op program compliance/usage Understand dealership tech stack, advise as needed in partnership with admin support Integrated Campaign Planning & Oversight Develop store-specific marketing plans aligned to: inventory stock, sales objectives, and local market dynamics Partner with paid media teams/vendors on: campaign strategy, messaging inputs, performance interpretation (not just reporting), and clear, data-driven recommendations to GMs Social Media Strategy & Execution Strategy & Planning - Own social content calendars for assigned stores; Ensure content aligns with brand standards, campaign priorities, sales focus areas; Coordinate with centralized social/creative resources Content Production (Priority brands) - Personally and/or in collaboration with store social media ambassador, produce limited, high-impact content for Instagram, Facebook and TikTok; Focus on quality and relevance, not volume Media Lead Act as subject matter expert on media for the internal team and company Oversee Baxter Auto Group’s paid media strategy, ensuring that strategies developed by our outside agency partners are executed at a high level on behalf of our group. Hold agency partners accountable utilizing industry benchmarks and key business performance metrics to inform paid media investments. Partner with General Managers and Brand Managers to detect changes in the market to allow further development of our paid media strategy (e.g. seasonality, competitor actions, consumer behavior). Represent a best-in-class command of paid search and all other digital channels and their appropriate role within an integrated media strategy. Work collaboratively with marketing staff to ensure understanding and adoption of best practices in media performance data analysis. GA4 (Google Analytics) certified & platform team lead Requirements Basic Qualifications: Based in Omaha, Nebraska Bachelor’s degree in marketing, communications, business administration, or business-related field required 10 years of experience leading and directing media planning activities within an organization required Proficiency with Microsoft Office (Excel, PowerPoint, Word) Excellent verbal, written, and data visualization skills Must be at least 18 years of age and have a valid driver’s license to operate a motor vehicle Additional Qualifications: A team-first always perspective with a desire to win together attitude. An innate desire to help others in all ways possible. Dedicated to creating meaningful outcomes in everything you do. Welcomes difference by seeking, listening, and learning from diverse perspectives. Authentically communicates with transparency, empathy, and kindness. Forever curious and motivated by a passion for continuous improvement. Your Well-Being: Competitive Pay: Commensurate with experience Work Schedule: Hybrid Monday-Friday with WFH on Monday & Friday and in office Tuesday-Thursday Comprehensive Benefits Offering: Market-leading medical plans including PPO, HSA, and FSA options; Multiple Dental (includes orthodontics) and Vision plans; Varying Vacation and Sick Leave available Day 1; 4 Week-Paid Parental Leave available Day 1; 401(k) Match with 100% vesting after 1 year and immediate eligibility at age 18; Short- and Long-Term Disability options; Accident and Critical Illness Plans; Basic Life, Pet, Legal, & Identity Insurance Training and Development Opportunities for All Employees Extensive Employee Discounts: Vehicle purchases, parts, service, hotels, travel, and more Educational Reimbursement: General and specialized technical automotive degrees Employee Assistance Programs Paid Holidays: New Year’s Day, Memorial Day, Juneteenth, 4th of July, Labor Day, Thanksgiving, Christmas Eve, & Christmas Day Baxter Auto Group Baxter Auto Group is one of the nation's leading automotive retail groups, serving the metro areas of Omaha, Lincoln, Kansas City, Colorado Springs, and Madison. The company operates 20 dealerships and represents eight of the nation's top automotive brands, including Ford, Lexus, Toyota, Audi, Volkswagen, Honda, Subaru, and Mercedes-Benz. Baxter Auto believes its exceptional employees truly distinguish the company in the marketplace. It continually invests in maintaining a remarkable employee experience, including industry-leading benefits, a flexible work-life balance, and an experience centered around four key pillars: purpose, growth, well-being, and belonging. Employment with Baxter is contingent upon applicants’ successful completion of the background check process and drug screening test. Baxter embraces equal employment opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. Baxter is an equal opportunity employer and does not discriminate on the basis of race, religion, national origin, sex, gender, gender identity, sexual orientation, marital status, protected veteran status, disability, age, or any other legally protected status. In addition, Baxter will provide reasonable accommodation for qualified individuals with disabilities. If you are unable or limited in your ability to submit an application because of a disability, please contact us at (531) 365-3165, option #4 to request accommodation.

Responsibilities

The Sr. Brand Manager, Media Lead is responsible for leading marketing strategy and performance across assigned stores, acting as the subject matter expert on paid media. This role involves collaborating with General Managers and agency teams to translate business objectives into integrated marketing plans and ensuring accountability in media investments.