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PLEASE REVIEW THE FOLLOWING JOB DESCRIPTION:

Inspiring and building better lives and communities. Delivering care for our clients in every interaction. We’re Truist. And we’re looking for talented content professionals who thrive in an energetic, agile environment.
As a teammate in our in-house creative agency, you’ll become the voice of Truist—specifically on our Wholesale team, which includes our commercial, corporate and investment banking, and wealth segments. You’ll create strategic content for client communications and experiences to consistently deliver the Truist brand voice throughout the organization. You’ll strive to provide a distinctive content experience that helps drive client engagement, retention, and positive client behavior.
Essential duties and responsibilities: Here’s a summary of the essential functions for this job. Other duties may be performed, both major and minor, which aren’t mentioned below. Specific activities may change from time to time. So, here’s what we do:
Be the Truist brand voice by championing our verbal identity principles through effective content strategy, writing, and editing, peer review, agency consultation, ongoing training and education, and pair writing with subject matter experts.
Develop and execute content strategies to meet marketing objectives for aligned team(s) and work streams. This could include using research and applying behavioral science principles to determine the appropriate tactics for our various audiences and channels.
Write and edit outstanding copy that’s quickly engaging, easy to understand, on-brand, and backed by data and research. Content could be for websites, applications, emails, videos, articles, reports, naming exercises, social media, ads, brochures, direct mail, and other marketing or service channels.
Collaborate like a great teammate with business partners, marketing and brand strategists, designers, legal and compliance partners, and other key stakeholders to deliver distinctive client experiences with compelling content.
Love and champion editorial style by following, promoting, and adding to grammar and format guidelines to ensure quality, consistency, and brand alignment across product families within Truist.
Lead with strategic solutions by understanding, applying, and disseminating content strategies and best practices in cross-functional teams.
Adopt new and existing technology to capture, store, deliver and preserve Truist content.
Practice quality assurance procedures at each deliverable stage to maintain content integrity and ensure that content meets project specifications and standards.
Required qualifications: The following requirements represent the knowledge, skill, and/or ability to do the job. We’ll make reasonable accommodations to help individuals with disabilities perform essential functions. So, here’s what we’re looking for:
Bachelor’s degree in English, Marketing, Communications, Business Administration or related field, or equivalent education and related training
5+ years of content marketing-related experience, or an equivalent combination of education and experience
Excellent writing and editing skills, including advertising/promotional/educational copywriting, copyediting, wordsmithing, voice and tone adaptation based on audience and channel

SKILLS AND PREFERRED QUALIFICATIONS THAT’LL HELP YOU STAND OUT:

Excellent communication skills, including ability to present ideas and solutions in a clear and compelling way
Ability to think strategically and creatively to achieve marketing objectives and optimize the client experience
Specialized content marketing and/or broad knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital experiences, personalization, audience targeting)
Technical proficiency with Microsoft suite and Adobe creative suite
Financial industry experience
Master’s degree in English, Marketing, Business Administration, Communications, or related field

Please refer the Job description for details