WHO WE ARE

Join Embark on our mission to bring joy to dog lovers by offering the world’s best products and services to strengthen their bonds with the dogs in their lives. Our canine DNA test — named the best by The New York Times — enables us to make scientific advances in personalized pet care.
Designed by world leaders in dog genetics (in partnership with Cornell University), the Embark Dog DNA Test provides information on genetic health risks and breed make-up, allowing dog owners, breeders, and veterinarians to drive personalized care plans based on a dog’s unique genetic profile.
Join our pack! At Embark, our People First culture is centered around building an amazing team and giving everyone an opportunity to have a voice and make an impact. We are looking for highly motivated and mission-driven employees who will join us as Embark leads the cutting edge of creativity and innovation in the fast-growing consumer genetics space.

EXPERIENCE WE’RE LOOKING FOR:

• 6–8 years of experience in content strategy, editorial, or brand marketing in a B2C or DTC company
• Ability to balance strategic thinking with hands-on content creation and project oversight
• Experience building and managing a scalable content ecosystem, including freelance writers, agencies, and tools like AI to support content creation and execution at scale.
• Experience working collaboratively across an organization, with product marketing, CRM, product, science and design teams
• Has used Google Analytics, SEO tools, or other analytics software to measure and report on content performance
• Strong writing and editing skills, especially in brand voice, campaign, and product storytelling

ABOUT THE ROLE:

We’re seeking a Senior Content Strategy Manager to lead the content function at Embark, setting the strategy and overseeing execution across owned and paid channels. This role is equal parts strategic leadership and hands-on content creation and management. You’ll play a critical role in storytelling, campaign development, product marketing, and long-term content planning.
You’ll work closely with teams across marketing, science, and product, and have a track record as a strong individual contributor. This is an exciting opportunity for a content leader who thrives on collaboration, can think holistically about the customer journey, and is energized by building systems for scale and has an appetite to write impactful stories.