SR CRM LEAD: KLAVIYO AND HUBSPOT EXPERT

Location: New York City, NY | Full-Time
Grain Group is a Digital Marketing Agency that accelerates the growth of the world’s most ambitious consumer brands. By aligning business insights with ROI-driven marketing, we unlock the competitive edge that allows clients to disrupt categories and reimagine industries. Our team is led by strategic thinkers and doers with diverse backgrounds in business, media, technology, and finance.
We are seeking a Sr CRM Lead to join our Data Solutions practice. This role blends strategy, execution, and team leadership, with a focus on designing and managing best-in-class CRM programs across Klaviyo and HubSpot. The ideal candidate is both a hands-on marketing automation expert and a strategic operator who can guide clients through CRM strategy, workflow design, and campaign execution.

REQUIREMENTS

• 3+ years of hands-on CRM experience, with deep expertise in Klaviyo and HubSpot.
• Proven track record of building and optimizing automations, workflows, and customer lifecycle campaigns (email & SMS).
• Strong analytical skills with experience reporting on CRM performance metrics such as open rates, CTR, CVR, LTV, and retention.
• Agency or client-facing experience, with the ability to communicate technical concepts in business terms.
• Experience managing or mentoring team members is strongly preferred.
• Self-motivated, organized, and comfortable operating in a fast-paced, entrepreneurial environment.
• Familiarity with other CRM tools (Salesforce Marketing Cloud, Attentive, Iterable) is a plus.
  If you’re ready to be part of a team that thrives on ambition, experimentation, and measurable impact—we’d love to hear from you.
  Job Type: Full-time
  Pay: $80,000.00 - $115,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Education:

• Bachelor’s (Required)

Experience:

• Klaviyo: 2 years (Required)

Language:

• English (Required)

Location:

• New York, NY 10018 (Preferred)

Ability to Commute:

• New York, NY 10018 (Required)

Ability to Relocate:

• New York, NY 10018: Relocate before starting work (Required)

Work Location: Hybrid remote in New York, NY 1001

KEY RESPONSIBILITIES

• Own the setup, execution, and optimization of workflows, automations, and customer journeys in Klaviyo and HubSpot.
• Develop segmentation strategies that maximize engagement, retention, and LTV across email and SMS programs.
• Build, launch, and optimize email campaigns, flows, and post-purchase series, ensuring alignment with client goals and brand voice.
• Manage A/B testing, deliverability monitoring, and performance analytics to continuously improve CRM programs.
• Collaborate with creative, data, and media teams to ensure campaigns integrate seamlessly across the full marketing mix.
• Create CRM reporting frameworks that translate campaign data into clear, actionable insights for clients.
• Stay ahead of CRM platform updates, privacy regulations, and emerging tools, proactively bringing innovation to clients.

STRATEGIC & LEADERSHIP RESPONSIBILITIES

• Lead and mentor junior team members, providing training, guidance, and feedback to grow CRM expertise.
• Serve as the client-facing lead for CRM projects, building relationships through expertise, transparency, and results.
• Partner with Grain leadership to scale CRM processes, workflows, and playbooks as the agency grows.
• Contribute to new business opportunities by developing POVs and participating in pitches related to CRM and lifecycle marketing.