• Campaign Management: Plan, execute, and manage digital ad campaigns across platforms (Google Ads, Facebook, Instagram, etc.).
• Ad Optimization: Continuously optimize ad creatives, targeting, and bidding strategies for improved performance.
• Analytics & Reporting: Monitor, analyze, and report on campaign performance (CTR, CPC, CPA, ROI).
• Budget Management: Manage campaign budgets, ensuring cost-effective spending and maximizing ROI.
• A/B Testing: Conduct A/B testing to improve ad creatives, landing pages, and targeting.
• Audience Targeting: Develop and refine audience segmentation to ensure effective targeting.
• Collaboration: Work with marketing, creative, and sales teams to align campaigns with business goals.
• Performance Insights: Provide actionable insights and recommendations based on campaign data.

REQUIRED SKILLS:

• Proficiency in Google Ads, Facebook Ads, and other digital ad platforms.
• Strong understanding of PPC strategies and metrics.
• Experience with Google Analytics and other analytics tools.
• Budget management and cost optimization expertise.

Please refer the Job description for details