Position Title: Senior Digital Performance Marketing Specialist
Reports To: Director, Direct Marketing and Analytics
Status: Permanent Full Time
Work Location: Hybrid - 1 day per week in the office at 2085 Hurontario Street with occasional work at hospital sites – Mississauga, Credit Valley Hospital and Queensway Health Centre sites.

ABOUT US

At Trillium Health Partners Foundation (THPF), we envision a future where health care transcends expectations and every member of the community has access to the care they need, when they need it the most.
Our vision is bold: build a new kind of health care for a healthier community.
We are the driving force behind Trillium Health Partners. Our team is raising money for the hospital so that millions of patients in the West GTA and surrounding communities have access to the care they need. Trillium Health Partners is comprised of Credit Valley Hospital, Mississauga Hospital and Queensway Health Centre and is one of the largest community-based, academically affiliated acute care facilities in Canada serving one of the fastest growing populations in the country. Trillium Health Partners is a teaching hospital affiliated with the University of Toronto and home to the Institute for Better Health, the hospital’s research, and innovation engine. It is also the regional specialist for over 14 programs such as cardiac, cancer, stroke, neurology, mental health and so much more. Our doctors and nurses partner with your local hospital to offer highly complex care.
Our 50+ member team is comprised of exceptional talent, with diverse backgrounds and expertise dedicated to raising the crucial funds needed to address the highest priority needs of our hospital.
We operate with respect, collaboration and a drive for excellence and have already made a massive impact! Our fundraising milestones include securing the largest donation ever made to a hospital in Canada by Peter Gilgan and the Peter Gilgan Foundation of $105 million to help build the future home of The Peter Gilgan Mississauga Hospital. We also secured the largest corporate match by Orlando Corporation of $75 million to support development of the new hospital, mental health and research and innovation.
While we love setting records, we are hungry for more and need your help getting there.
Join us to help revolutionize the future of health care in the West GTA.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 5-7+ years of experience in digital marketing, with a focus on performance marketing.
• Proficiency in digital ad platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).
• Solid understanding of SEO/SEM, display advertising, and retargeting strategies.
• Experience with Google Analytics (GA4), Tag Manager, and conversion tracking.
• Proven track record in optimizing digital fundraising campaigns, ideally for NFPs.
• Experience in managing multi-channel donor acquisition and retention campaigns.
• Strong Excel and data analysis skills.
• Strong project management skills and ability to juggle multiple campaigns simultaneously.
• Creative thinker with excellent attention to detail and a results-driven mindset.
• Excellent communication and interpersonal skills.Passion for making a difference in healthcare and community well-being.
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  In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code Trillium Health Partners Foundation will provide accommodations throughout the recruitment and selection process to applicants with disabilities. If selected to participate in the recruitment and selection process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

THE ROLE

The Senior Digital Performance Marketing Specialist role will drive measurable growth and achieve business objectives through strategic and data-driven digital marketing initiatives. This role focuses on optimizing online marketing campaigns across various digital channels to maximize return on investment (ROI). Key responsibilities include developing and executing digital marketing campaigns, analyzing performance metrics, managing budgets, leading and coordinating digital marketing performance across the organization. The goal is to ensure that digital marketing efforts contribute significantly to the company’s overall success and growth.

RESPONSIBILITIES

• Develop and implement digital marketing campaigns to achieve business goals.
• Plan and execute multi-channel digital marketing campaigns (e.g., PPC, SEO, social media).
• Content Creation and Management: Collaborate with content creators to develop engaging and relevant content. Oversee the creation and use of digital marketing materials.
• Monitor performance with the use analytics tools and reports to track campaign performance, including metrics like click-through rates (CTR), conversion rates, and ROI. Analyse and summarize reports for KPI’s and campaign metrics.
• Utilize digital marketing tools and platforms to enhance campaign effectiveness.
• Optimizing Campaigns through A/B testing, adjust targeting, and refine ad creatives to improve campaign effectiveness.
• Optimize website for CX, accessibility, mobile responsiveness, and conversion rate improvements.
• Manage and allocate marketing budgets across digital channels and campaigns to ensure optimal spend and maximum ROI.
• Regularly review budget utilization and adjust allocations based on performance data
• Provide digital leadership for team of marketers, providing guidance and support to achieve campaign goals.
• Work with other departments, such as major giving and events, to ensure digital marketing strategies are aligned with overall business objectives.
• Close partnership with Data, Innovation and Integration Team on tagging, data flows, KPI identification, dashboard development, and campaign reporting
• Communicate campaign progress and results to stakeholders.Stay updated with the latest marketing technologies and trends. Identify industry trends, consumer behaviour and competitor strategies and make recommendations for the organization to utilize.