JOB SUMMARY

This role will lead the go-to-market brand strategy for GPN’s International regions: UK and Nordics, Continental Europe, and AMEA. The business is projected to grow close to double digits with a clear growth ambition that will come from a mix of profitable organic sales growth and expansion of market presence within specific geographies, as well as potential acquisitions and strategy. The role will need to take into consideration varied consumer preferences, channel shifts, category evolution and competitor movements across a wide portfolio of markets to drive synergies, best practices and content/creative excellence.
Central to the success of this role is partnership with the global brand team, the local regional teams (particularly marketing directors), innovation teams and the Insight and Analytics function to enable strong and healthy brands that are “easy to mind” and “easy to find”—championing the embedding of the Marketing Operating Model (MOM), the brand building framework and the marketing capability agenda.
The senior leader in the role will add distinct value in a central International role to lead the brand agenda for the international region—this is a unique opportunity to bring significant leadership and marketing excellence to drive growth in an exciting category within rapidly expanding international regions.
The role will report to the VP Marketing EMEA/ASPAC and will also be a key member of the International Marketing leadership team. There are three direct reports: International Head of Talent/Athletes and Partnerships, Head of Education and Nutrition, and Digital Content Manager.

QUALIFICATION & EXPERIENCE REQUIREMENTS

• 10+ years’ experience in marketing leadership roles, preferably within FMCG/consumer goods.
• Instinctive understanding and passion for a sports & lifestyle nutrition category.
• Expert-level experience in marketing strategy development, and in driving digital strategy and brand experience.
• Proven track record in driving world-class marketing campaigns across paid, earned, owned and shared media to achieve revenue, market share, ROI and other relevant KPIs.
• Able to connect the dots across markets and functions to spot synergies and best practices that can be rolled out.
• A resilient team player, confident to voice opinions & challenge mindsets driving a culture of transparency, accountability and positivity across the international marketing function.
• Highly articulate with strong communication skills. Able to build relationships and influence stakeholders at a senior level, and across a variety of functions and cultures. Ability to flex style of communication based on audience and the circumstances.
• Entrepreneurial—solves difficult problems with creative solutions, can anticipate hidden/future issues and develop contingency plans.
  Travel estimated at 20–30% across international markets.
  If you think you have what it takes, but don’t necessarily meet every single point on the job description, please apply!

• EMEA and APAC marketing focusing (but not limited to) on Optimum Nutrition Brand delivering brand excellence based on the identified strategic pillars across markets by providing clear communications to the markets aligning with the global brand positioning.
• Leading best practice sharing and synergies across markets to help markets build industry-leading marketing plans with a full funnel digital-first marketing approach.
• For Int’l multi-market innovation initiatives – Creative and content excellence including launch toolkits.
• Represent Int’l in appropriate global forums including either driving the big idea execution for International or being the first point of contact for global for big idea brand campaigns and assets to help both global and local teams for ON.
• Creative excellence including digital brand experience, athletes/influencers/KOLs playbooks, driving consistent measurement of marketing plan effectiveness.
• Thought leadership in the category to drive content that engages consumers, establishes GPN as a leader and drives earned and shared media.
• Marketing operations (as needed) including agency ecosystem (PR, Media etc.) synergies.
• Leads annual BP process with Marketing VP.
• Building International strategic alliances and partnerships.
• Working with I&A to establish key marketing metrics to establish the effectiveness of programmes in each market.
• Report on key procurement risks and action plan to Procurement Head on a weekly basis.
• Minimize raw materials interruption by ensuring prompt and effective resolution of supplier non-conformances by teamwork with Procurement Head.
• Contractual agreement negotiations:
• Ensure all contractual agreements are properly executed in conjunction with Category Managers/Sourcing Manager (where applicable, i.e. non-category management strategic plan).
• Establishes the proper and collaborative team environment to ensure there is always a strong customer focus in all activities of the function.
• Regular attendance is an essential function of this position.