WHEN YOU JOIN VERIZON

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
The Senior Director of Verizon Mobility & Home Media will oversee the media strategy and activations for the Verizon Consumer Group (VCG) within the CMO Organization. The role sits within the Media organization and includes primary decision-making ability as well as guidance to agencies, direct reports, and Business Unit (BU) Marketing. The Senior Director will be responsible for Media strategy, planning, holistic measurement, & buying for all communication across consumer general market and segments for Postpaid Mobility & Home, including Devices, Value Proposition, Local & Priority Segments, Products & Services across National & Local. For digital, they’ll partner with our best-in-class in-house digital team on digital strategy and buying.
The Senior Director will lead strategy and implementation of cross-channel media for the largest portion of the Verizon enterprise. This role also works closely with other internal teams, which include centralized media functions and external agencies, including key media and measurement partners. This is a critical, high-visibility role.

• Strategic responsibilities include Media Planning & Buying for the Mobility (Postpaid wireless) and Home Internet and Network (Brand) lines of business with activity-spanning Devices, Value Proposition, Promotions, Local & Segments, Products & Services, and Oversight of strategic planning across National & Local Media
• Management of full funnel media strategy incorporating touchpoints in TV, Streaming, OOH, Audio, Social, Display, Native, Search
• Leverage data across tools and channels to further bolster and ensure there are robust data-informed plans
• Demonstrated knowledge of ad tech platforms across multi-channel programmatic, social media,, audience data providers, and measurement solutions
• Partner with agency leads and digital teams to establish and refine audience strategy, from profiling & insights, planning through to activation, optimization and measurement
• Drive demand (digital and retail traffic) for new customer acquisition to meet gross add customer goals for the business
• Create strategies and plans that drive loyalty and activate the customer base to add additional lines, upgrades, accessory sales & adjacent services
• Ensure business, marketing briefs and plans are translated into actionable media briefs for agency partners.
• Partner closely with in-house digital marketing team, and manage Verizon’s agency team inclusive of day-to-day management, Agency Review Process, and LOA negotiations
• Develop Marketing partnerships with national and local media companies
• Establish and maintain close partnerships with Marketing Activation, Creative, Marketing Effectiveness, Digital Marketing, Consumer Marketing, Sales Strategy, and CX team
• Primary point of contact with CX team and Measurement Effectiveness teams to monitor forecast and target performance on a weekly/monthly/quarterly basis
• Oversee media pacing, investment management, as well as billing and invoicing
• Media Performance Reporting (weekly, bi-weekly, quarterly)
• Tracking commitments with key partners for the business, in partnership with Verizon Digital Team
• Attend Quarterly Business Reviews with Key Partners
• Partner with Marketing Effectiveness team to develop measurement plans to understand impact of media in market and how it drives business growth in addition to media metrics
• Deliver on audience-centric approach through data, insights & activation plans
• Drive thought leadership agendas and media transformation
• Partner with the Creator Marketing Team to design our approach to paid media regarding creator, in partnership with cross-functional teams
• Share key learnings across BUs to build Verizon Enterprise Media knowledge
• Manage internal team of media specialists at various levels and the extended media agency team.