WHEN YOU JOIN VERIZON

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
At Verizon, we believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives. By joining our team, you’ll play a pivotal role in this mission, delivering innovative, customer-focused solutions that open up a world of possibilities. We’re not just in the business of technology; we’re in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.
We are seeking a visionary Sr. Director - Creative Strategy to lead creative for a portfolio of eight consumer brands in the fast-moving, highly competitive prepaid wireless market. Reporting directly to the Verizon Value VP of Marketing / CMO, you will be the creative thought leader, guiding top-tier external agencies while providing hands-on direction to a small internal team. Your mission is to raise the creative bar, accelerate speed and agility, and push creative boundaries to make our brands stand out.

Scope

• Providing strategic direction to external agencies to deliver big, breakthrough campaigns
• Delivering “fast-turn” creative through a dedicated rapid-response team
• Building compelling social content for each brand
• Guiding in-store design work for major retail partners like Walmart and Best Buy

You will lead work backed by a significant media budget, seen by millions of people, and displayed in tens of thousands of physical stores.
This is a newly created function, so you will build your team from the ground up, evaluating candidates for their design, art direction, and copywriting skills. This role demands a hands-on leader with deep roots in visual storytelling—someone who still thinks in layouts, color, and composition, not just decks. We need a creative builder who leads from the front and inspires teams through concept, craft, and a clear vision.

What You’ll Be Doing:

• Define Creative Vision: Set the creative vision and tone for each brand across all paid, earned, owned, and social channels
• Drive Agency Strategy: Select the right external partners, manage their output, and evolve how we engage with external talent
• Creative Direction: Direct multiple agencies and an internal team to deliver conceptually bold, on-brief, and business-driving creative
• Build and Mentor: Build, mentor, and lead an internal rapid-creative team for quick-turn and reactive content
• Champion Excellence: Ensure all creative work aligns with core brand strategy and campaign objectives, championing design excellence and conceptual consistency
• Cross-Functional Leadership: Collaborate with Brand Marketing leads, Media, and Insights to ensure performance accountability
• Executive Presence: Present creative ideas and campaigns to senior leadership, including at the President and SVP levels

What We’re Looking For:

• 10+ years of creative leadership experience across brand, digital, and content
• Experience working in both in-house (corporate) and agency environments is a must
• A degree in design or art direction with a portfolio that demonstrates exceptional visual storytelling
• Demonstrated experience using AI for design, concepting, or content generation
• A track record of directing external agencies and internal teams toward strategically sound, creatively ambitious output
• Experience leading major brand campaigns as well as fast-paced, quick-turn creative deliverables
• Deep experience with social-first creative across platforms like TikTok, Instagram, and YouTube
• Proven ability to manage a diverse brand portfolio and adapt creative strategies across multiple brand identities
• A resourceful, “scrappy” mindset that drives great work even in ambiguous or fast-changing conditions
• Experience building an internal creative team from the ground up

Even better if you have:

• Experience working with challenger brands or value-focused portfolios
• Experience in a highly competitive, dynamic industry

In Office Days: Ability to adhere to a hybrid schedule in office that includes assigned office days (3 days minimum Tues-Thurs)

THE VALUE ORGANIZATION: POWERING CONNECTIONS WITH PURPOSE

Verizon’s Value brands offer a comprehensive portfolio of no-contract, prepaid wireless solutions, all powered by Verizon’s leading nationwide 5G and 4G LTE network.

Designed to fit the varied needs of the value consumer, our diverse brand offerings include:

• Straight Talk: Available exclusively through Walmart, Straight Talk offers reliable value, helping hard-working customers save money and live better. Benefits include Walmart+ membership and home internet options.

• Total Wireless: Total Wireless is the local neighborhood brand with urban stores across the country. The brand offers the power of the Verizon network at an outstanding value, with a 5 year price guarantee on select plans.

• 
  Visible: Available online, Visible is the brand that savvy consumers know to go to for a great value. Visible believes you shouldn’t have to join a family plan to save on wireless, and offers a simple streamlined online-first way to buy a wireless plan.
• 
  Simple Mobile: Simple Mobile empowers customers to feel at home wherever they are, acting as a neighborhood catalyst through its service. It provides affordable, flexible plans with international calling and operates on Verizon’s reliable network.
• 
  Tracfone: For individuals who see tech as a tool, not a way of life, Tracfone is the reliable, affordable option. For over 25 years, Tracfone has focused on providing high-quality wireless to those overlooked by conventional providers due to affordability or credit history, emphasizing “No Bills, No Contracts, No Surprises”.
• 
  Verizon Prepaid: Leveraging the strong Verizon brand recognition, Verizon Prepaid is ideal for those who want service directly from Verizon without a postpaid commitment or credit checks, offering flexibility and access to the leading 5G and 4G LTE network.

Walmart Family Mobile: As another essential tool in busy people’s utility belt, Walmart Family Mobile exists to empower heroic parents to stay ahead of their family’s every need. It offers affordable, no-contract plans with family discounts and supports programs like Lifeline.

• SafeLink Wireless: SafeLink believes that in today’s digital-first society, connectivity is a new basic need and a right for every person. Without judgment, SafeLink fulfills our obligation to connect the disconnected through government subsidies and the Lifeline program, utilizing Verizon’s nationwide network.

YOUR ROLE IN OUR MISSION

Join a team driven by Integrity, Respect, Performance Excellence, Accountability, and Social Responsibility. We foster a culture of innovation and collaboration, where your contributions directly impact millions of lives by delivering essential, high-quality wireless services. We are seeking individuals who are passionate about value, dedicated to customer success, and eager to contribute to a dynamic environment that champions accessibility and connectivity for all.

What You’ll Be Doing:

• Define Creative Vision: Set the creative vision and tone for each brand across all paid, earned, owned, and social channels
• Drive Agency Strategy: Select the right external partners, manage their output, and evolve how we engage with external talent
• Creative Direction: Direct multiple agencies and an internal team to deliver conceptually bold, on-brief, and business-driving creative
• Build and Mentor: Build, mentor, and lead an internal rapid-creative team for quick-turn and reactive content
• Champion Excellence: Ensure all creative work aligns with core brand strategy and campaign objectives, championing design excellence and conceptual consistency
• Cross-Functional Leadership: Collaborate with Brand Marketing leads, Media, and Insights to ensure performance accountability
• Executive Presence: Present creative ideas and campaigns to senior leadership, including at the President and SVP level