EMPLOYER RIGHTS:

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.
What To Do Next:
If this sounds like a role you are interested in, then please apply.
We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at TAOps@santander.us to discuss your needs.
Primary Location: Boston, MA, Boston
Other Locations: Massachusetts-Boston
Organization: Santander Bank N.A

• Develop and execute a data-driven analytics strategy to support the performance optimization of banking products, including deposits, lending, partnerships, payments, cards, checking, and CDs.
• Provide insights to enable customer growth, retention, and engagement across digital and traditional channels.
• Design and execute customer migration strategies from branch banking to digital channels, ensuring profitability and reducing churn.
• Conduct in-depth market research and competitive benchmarking to identify opportunities for product differentiation and innovation.
• Help business with the pricing and profitability strategies based on customer and market insights, ensuring sustainable financial performance.
• Design and operationalize channel attribution models to allocate marketing spend effectively across digital, social, email, SMS, and traditional channels.
• Build and manage marketing mix models (MMM) to guide investment decisions and maximize marketing ROI.
• Collaborate with product and marketing teams to align analytics-driven insights with product positioning and go-to-market strategies.
• Leverage strategy consulting frameworks (e.g., MECE, issue trees) to prioritize initiatives and allocate resources effectively.
• Deliver actionable recommendations to senior leadership to support investment decisions and align product strategies with business objectives.
• Foster collaboration across analytics, product management, and business units to ensure alignment with the bank’s transformation goals.
• Stay informed of industry trends, regulatory changes, and best practices to maintain competitive advantage and strategic alignment