Sr Director of Sales Strategy Operations at Monarca (Evans/Palmex)

Addison, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Mar, 26

Salary

0.0

Posted On

10 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales Strategy, Revenue Management, Commercial Operations, Category Leadership, Analytics, Forecasting, Trade Spend Management, Process Optimization, Executive Communication, CRM, Data Visualization, Team Development, Market Trends, Performance Analytics, Customer Planning, Cross-Functional Leadership

Industry

Manufacturing

Description

Description At Monarca (Evans/Palmex) we are committed to our valued employees, leading innovation, quality, and community. We are proud to bring high quality snacking happiness to the hearts and bellies of our consumers daily. If you are an individual who likes to be challenged and make a difference in a fast-paced team-oriented environment, look no further. Come join a company committed to its employees and inspiring wellness in consumers everywhere. Competitive Benefits offered to employees: Low-cost Health, Vision and Dental insurance coverage Company paid Short-Term and Long-Term Disability Company paid Life Insurance Voluntary Life and AD&D insurance 401(k) retirement savings plan with company match The Senior Director of Sales Strategy is responsible for the processes, tools, and technologies that support the Sales and Marketing teams of the company. You will provide guidance regarding market trends, develop resources, and track long term sales data. WHAT YOU'LL DO: Commercial Strategy & Planning Define the commercial operating model that supports national retail expansion, rapid C-store growth, and strengthening of AFH penetration. Develop customer-, retailer-, and distributor-specific strategies that reinforce Monarca’s position as the leader in pork rinds, better-for-you, and Hispanic-inspired snacks. Sales Operations & Process Excellence Build and optimize sales processes, tools, and systems that support execution across all channels. Strengthen forecasting accuracy, pipeline visibility, and operator/retailer engagement routines. Partner with Sales Leadership to implement scalable, repeatable processes as Monarca grows with major Retailers, C-stores, Dollar, and Foodservice distributors/operators. Trade Strategy & Revenue Management Collaborate with Finance on pricing architecture, pack strategy, promotional planning, and margin improvement. Partner with Finance on post-event analytics and recommend adjustments grounded in ROI, velocity improvement, and distribution expansion. Business Insights & Performance Analytics Build dashboards, reporting suites, and insights tools tailored to the unique needs of Retail, C-store, Dollar, and AFH performance tracking. Turn syndicated data, shipment trends, and distributor/operator metrics into clear, actionable insights for customer planning. Lead cross-functional performance reviews that highlight opportunities to accelerate distribution, strengthen velocity, and grow household penetration. Go-to-Market Enablement Equip the sales team with channel-specific selling materials, playbooks, and strategic customer storylines. Partner with Marketing and Category to craft compelling pitches that highlight Monarca’s flavor leadership, brand positioning, and category advantages. Ensure organizational readiness for innovation launches, seasonal windows, resets, and major customer activation cycles. Cross-Functional Leadership Work closely with Sales, Marketing, Supply Chain, Finance, and Demand Planning to align commercial goals and execution across all channels. Serve as a key strategic advisor to Monarca’s executive team, contributing to pricing decisions, customer investment strategies, and long-range planning. Organize, Lead, and Facilitate monthly and quarterly Function and LT Meetings, supporting stakeholders from various departments to ensure alignment on objectives, key initiatives, project statuses, and general agenda. Team Leadership & Development Build and mentor a high-performing Sales Strategy & Operations team. Foster a culture of analytical rigor, transparency, agility, and continuous improvement in line with Monarca’s entrepreneurial spirit. Requirements WHAT WE'RE LOOKING FOR: 12+ years of progressive experience in Sales Strategy, Revenue Management, Commercial Operations, or Category Leadership within CPG (snacks, salty snacks, or related strongly preferred). Experience supporting or leading commercial work across Retail, Convenience, and/or Away From Home sales channels. Proven track record building commercial strategies, tools, and operating models in high-growth or emerging brands. Deep expertise in analytics, forecasting, trade spend management, and process optimization. Strong executive communication skills and the ability to influence senior leadership. High proficiency with CRM, trade systems, data visualization, and advanced analytics. Demonstrated success developing, coaching, and scaling high-performing teams. Bachelor’s degree in Business, Marketing, Analytics, or related field; MBA preferred. Must be based in Dallas, TX, with the ability to work a hybrid schedule. WORK ENVIRONMENT: While performing the essential functions of this position, the employee is regularly required to talk and hear, type and research. OTHER DUTIES: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Responsibilities

The Senior Director of Sales Strategy is responsible for the processes, tools, and technologies that support the Sales and Marketing teams. This role involves defining commercial strategies, optimizing sales processes, and leading cross-functional collaboration to achieve commercial goals.