Sr. Director, Product Marketing - Cresta Agents at Cresta

San Francisco, California, United States -

Full Time

Start Date

Immediate

Expiry Date

06 Jun, 26

Salary

260000.0

Posted On

08 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Go-to-Market Strategy, Segmentation, Positioning, Messaging, Sales Collateral, Product Management Partnership, Launch Strategy, Data-Driven Approach, Market Research, Competitive Analysis, Thought Leadership, Executive Advisory, GTM Alignment, Enterprise SaaS, AI Deployment

Industry

Software Development

Description

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, & co-founder, Tim Shi, an early member of Open AI. We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world. Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta. About the role: We are seeking an exceptional Sr. Director of Product Marketing to define and drive the go-to-market strategy for Cresta’s AI Agent and Agentic Assist portfolio (Cresta Agents). This leader will report to the VP of Product Marketing and play a critical role in the next phase of Cresta’s growth. Responsibilities: Own the development and continuous refinement of segmentation, positioning, and messaging for our AI Agent and Agentic Assist (Cresta Agents) portfolio, distilling it into clear, compelling sales and marketing collateral that communicates our differentiation and value at both the product and platform levels. Partner closely across Product, Sales, Customer Success, and Marketing, serving as the connective tissue to define and execute go-to-market strategies that drive the growth and success of Cresta’s AI Agent and Agentic Assist solutions. Introduce new AI Agent and Agentic Assist products and capabilities to the market in ways that drive adoption and pipeline, leading end-to-end launch strategy and developing the enablement required to support cross-functional teams. Deeply understand where and why we win or lose AI Agent and Agentic Assist opportunities across new business and expansion, taking a rigorous, data-driven approach to influence roadmap priorities, refine our differentiation, and optimize our overall growth strategy. Conduct ongoing market research and competitive analysis to identify emerging opportunities, anticipate potential threats, and shape Cresta’s category narrative in the rapidly evolving agentic AI landscape. Partner with the broader marketing organization to develop thought leadership perspectives and build high-impact campaigns that fuel pipeline and reinforce Cresta’s leadership across AI Agents and agentic automation. Serve as a strategic advisor to executive leadership on market dynamics, positioning, and long-term platform strategy across Cresta Agents. Act as a cross-functional leader and connector across sales, marketing, product, and partnerships to ensure tight GTM alignment. Qualifications: 8–12+ years of product marketing experience, ideally in Enterprise SaaS or AI Experience leading GTM strategy for complex, technical platforms. Proven track record influencing executive stakeholders. Strong analytical skills and ability to translate data into strategic direction. Excellent communication skills and comfort presenting at the executive level. Strong understanding of large language models and enterprise AI deployment. Experience building and scaling product marketing teams. Preferred Qualifications: Experience in contact center, customer experience, or enterprise automation categories. Experience marketing AI Agent or agentic AI systems. Perks & Benefits: We offer a comprehensive and people-first benefits package to support you at work and in life: Comprehensive medical, dental, and vision coverage with plans to fit you and your family Flexible PTO to take the time you need, when you need it Paid parental leave for all new parents welcoming a new child Retirement savings plan to help you plan for the future Remote work setup budget to help you create a productive home office Monthly wellness and communication stipend to keep you connected and balanced In-office meal program and commuter benefits provided for onsite employees Compensation at Cresta: Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family. Salary Range: $220,000 - 260,000 + Equity We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai

Responsibilities

This role involves owning the development and refinement of segmentation, positioning, and messaging for the AI Agent portfolio, creating compelling sales and marketing collateral. The director will partner cross-functionally to define and execute go-to-market strategies, lead product introductions, and influence the product roadmap based on win/loss analysis.