Sr. eCommerce Subscription Specialist at GNC

Pittsburgh, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

31 Dec, 25

Salary

0.0

Posted On

02 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Ecommerce, Subscription Management, Analytics, Cross-Functional Collaboration, Program Management, Customer Experience, Retention Strategies, Lifecycle Marketing, CRM, Email Marketing, Data Analysis, Salesforce, Ordergroove, Churn Prevention, KPI Tracking, Testing

Industry

Retail

Description

About GNC Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well! What We’re Looking For: At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day. GNC is seeking an experienced a Sr. eCommerce Subscription Specialist to lead and optimize our subscription programs, ensuring a seamless and engaging customer experience while driving retention and recurring revenue growth. This role will be responsible for managing the subscription lifecycle, identifying opportunities for program improvements, and partnering across teams to deliver best-in-class subscription solutions. What You’ll Do: This is a Full-Time Salary Position The Sr. eComm Subscription Specialist is responsible for driving online subscriptions. This role leads subscription revenue, testing, incentivization, reporting and analytics for gnc.com. The ideal candidate has a keen eye for detail, strong analytical skills, and experience in e-commerce and subscription platforms. * Maintain the subscription roadmap/priorities and JIRA tickets; define requirements, owners, and launch dates; QA every release. * Specify and evaluate tests across the website, subscription platform, and lifecycle marketing. * Align with key stakeholders, including leadership, eCommerce, marketing, finance, and project management/engineering. * Run structured tests on subscription incentives and churn mitigation initiatives (e.g., “Subscribe to Save Days,” subscribe more / save more, and churn prevention flows). * Track and improve KPIs: active subs, opt-in %, AOV/CLTV, save rate, dunning recovery, voluntary & involuntary churn. * Partner with CRM/Email/SMS to refresh welcome and win-back journeys, expand targeted offers to high-value segments, and optimize subscription reminder emails. * Additional duties as assigned. Environmental Factors & Working Schedule: * Hybrid work environment, 2-3 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely. * Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear * Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading. * Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. * Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus * The noise level in the work environment is usually low/moderate *To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. QUALIFICATIONS: * Bachelor’s degree in Marketing, Merchandising, Business, or related field. * 3+ years operating and scaling a DTC subscription program end-to-end (supplements strongly preferred). * Excellent cross-functional program management and crisp written/verbal communication. * Strong analytics and comfort with cohort analysis. * Platform fluency with Salesforce and Ordergroove (preferred).

Responsibilities

The Sr. eCommerce Subscription Specialist is responsible for driving online subscriptions and leading subscription revenue initiatives. This role involves managing the subscription lifecycle, optimizing customer experience, and collaborating with various teams to enhance subscription solutions.