BE THE LEADER AND ORCHESTRATOR OF A POWERFUL BRAND EXPERIENCE

• Collaborate to rapidly turn market listening into strong consumer insights - then innovative and build powerful social play
• In cooperation with our Entertainment Partners & Content team, champion and help strengthening our collaboration with our IP partner, ensuring mutual value when applying fandom thinking (social play, online communities and physical events)
• Educate internal stakeholders to adopt and execute real time marketing, social play and community engagement.

DO YOU HAVE WHAT IT TAKES

We are looking for a candidate who has strong experience in building and engaging communities in both physical and digital environments, and with a proven track record of developing engagement strategies for both, online communities, physical events and any relevant channel. Experience in the field of toys is a plus. You could be just the right candidate if you:

• Understand kids’ fandom, communities, and have an intuitive understanding of how we can connect with kids and their culture in an authentic and meaningful way
• Are a great leader who thrives when leading partners of different seniorities and able to generate positive relationships while influencing big cross-company internal/external agendas
• Have an open-minded and dedicated approach - ready to build bigger thinking through collaboration
• Are persistent, resilient and find excitement in working in flexible and constantly changing environments
• Have a track record of contributing to the growth of social brands
• Have a track record of developing sound strategic thinking.
• Have a strong intuition for business, strong analytical skills and ability to make results- skills for turning real-time insights (communities/consumer/shopper/market insights) into action.
• Have demonstrated a willingness to take calculated risks and agility in responding to the changing external landscape.
• Have excellent communication and presentation skills.

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.

As Sr. Fandom Marketing Manager for a new LEGO® franchise, you will be part of our global toy development business and an integrated team member of our global marketing team. You will work on developing, optimizing and taking to market a new physical brick-built toy line with special focus on evolving its community experience.