SUMMARY

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.
At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.
Our vision is to offer everyone a piece of the American spirit – one handshake at a time.
Boot Barn is seeking an experienced and strategic Senior Graphic Designer to join our dynamic in-house
Marketing Design Team. This role plays a pivotal part in shaping and executing high-impact, multichannel
campaigns that elevate the Boot Barn brand across digital, print, retail, and experiential
platforms. The ideal candidate is a conceptual thinker, skilled visual storyteller, and creative leader who
thrives in a fast-paced, collaborative environment.

QUALIFICATIONS

• Strong communication, customer service, time management and organizational skills.
• Proficiency in design software like Adobe Creative Suite (Photoshop, Illustrator, and InDesign).
• Basic knowledge of print production processes and file preparation.
• Familiarity with digital asset creation and optimization for web platforms.
• Strong organizational skills and attention to detail.
• Ability to manage multiple production tasks and work efficiently under deadlines.
• Effective communication and collaboration skills within a team environment.
• Bachelor’s degree in graphic design or similar field preferred.
• Portfolio showcasing your design work is required.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Lead conceptual development and execution of major multi-channel campaigns, ensuring
• alignment with brand strategy and marketing goals.
• Translate complex marketing objectives into compelling visual stories and experiences across
• print, digital, and experiential platforms.
• Drive the evolution of brand aesthetics and visual systems in collaboration with the Sr. Design
• Independently manage end-to-end design of high-visibility projects (e.g., national campaigns,
• seasonal creative, retail environments, brand activations).
• Assist with direction for seasonal direct mail photography, campaign visuals for print pieces and
• initiatives with a keen eye for storytelling, mood, and composition.
• Maintain an exceptional standard of design quality, detail, and consistency across all
• Partner closely with internal teams and external agencies to shape cohesive campaign and
• brand execution.
• Participate in strategic planning discussions, translating business goals into clear visual
• directions and creative briefs.
• Manage multiple projects simultaneously while maintaining attention to detail and meeting
• Develop and refine templates for efficiency while allowing for creative flexibility when needed.
• Work on both print and digital designs, ensuring deliverables are optimized for their respective
• platforms and formats.
• Prepare high-quality production files with accuracy, including proper color management,
• resolution, and print specifications.
• Manage multiple projects simultaneously while maintaining attention to detail and meeting
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.
  Requirements:

In general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.

• Standing, walking and squatting less than fifty percent of the work shift.
• Required to lift, move and carry up to 40 pounds.
• Ability to read, count and write to accurately complete all documentation and reports.
• Must be able to see, hear and speak in order to communicate with partners and customers.
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms

In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.

• The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance.
• Noise levels are considered moderate