Sr. Lead, Performance Marketing at Material Bank

Boston, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

21 Apr, 26

Salary

0.0

Posted On

21 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Search, Social Media, SEO, Analytics, Attribution, Budget Management, Data Analysis, Collaboration, Campaign Optimization, Testing, MarTech, Communication, Leadership, Ecommerce, Creative Strategy

Industry

Design Services

Description

Material Bank is a fast-paced, high-growth technology company and created the world's largest material marketplace for the Architecture and Design industry, providing the fastest and most powerful way to start and manage a design project. Learn more about us at www.materialbank.com or see below. Material Bank is seeking a Senior Lead, Performance Marketing to drive efficient, measurable growth across core acquisition and engagement channels. Reporting to the EVP of Marketing, this role is accountable for performance marketing strategy and execution, with primary ownership of Search, Social, and SEO, and selective testing of additional channels. You will own the performance marketing roadmap end-to-end, including channel strategy, testing, analysis, forecasting, and budget stewardship, managing significant spend. This role blends strategic leadership with hands-on execution. You will directly manage agencies and serve as the primary relationship owner for key platform partners (e.g., Google, Meta), ensuring Material Bank benefits from best practices, betas, and strategic support. What You'll do: Performance Marketing Leadership Own strategy, execution, optimization, and reporting across Paid & Organic Search, Paid Social, and new performance channels Develop and manage the performance marketing roadmap, including forecasting, budgeting, and testing plans Drive improvements in CAC, ROAS, conversion rate, and LTV Oversee daily pacing and ensure efficient deployment of budget Define KPIs, lead structured performance reviews, and deliver clear reporting to leadership Lead weekly performance reviews, synthesize insights, and recommend actions Maintain hands-on ownership of campaign setup, QA, and optimization as needed Partner with Brand and Integrated Marketing on creative and messaging for paid channels Experimentation, Analytics & Martech Translate business objectives into structured testing agendas across acquisition and conversion Develop dashboards and actionable channel insights Own attribution and measurement approach using attribution tools and platform analytics Partner with MarTech on performance marketing tech stack, ensuring accurate tracking and data integrity Improve experimentation, targeting, and reporting capabilities over time Team, Partner & Vendor Management Manage agencies with clear expectations and accountability Guide cross-functional contributors supporting performance initiatives Own relationships with platform partners to unlock insights and innovation Cross-Functional Collaboration Collaborate with Brand, Product, and Engineering to improve onsite conversion and funnel performance Influence Martech roadmaps to support growth and measurement Provide clear insights to inform quarterly and annual planning What You'll bring: 5–10 years of progressive performance marketing experience, ideally in ecommerce Proven ownership of scaled acquisition channels (Search, Social) Experience managing multi-million-dollar budgets with strong efficiency outcomes Strong analytical skills and comfort with data tools for insight and forecasting Experience with attribution, experimentation, and marketing technology platforms Proven ability to manage external partners effectively Clear, confident communicator who can influence senior stakeholders Mindset Hands-on operator with strong ownership and bias for action Comfortable moving between strategy and execution Data-driven, test-and-learn mentality Collaborative, pragmatic, and commercially minded Energized by building and scaling in a high-growth environment What you’ll get from us: Our people: If you thrive in an inclusive, innovative, and fast-paced organization, look no further! You will get to work alongside some of the brightest minds - Join a genuinely fun and supportive workplace where we keep our employees consistently engaged through internal communication and corporate events Relaxation and Celebrations: Flexible PTO, Sick Days, Paid National Holidays, and even more (ask us about this when we connect). Health Benefits: We contribute to your medical, dental, vision and short-term/long-term disability plans and have a strong employee assistance program. Plan for your Retirement: 401(k) eligible after your first 90 day's employed! Giving Back: We sponsor multiple events throughout the year to help out our communities. You will receive time off to give back as well. Growth: We’ll help you take your career to the next level. We want you to be creative and take initiative which will allow you to grow and create within the company. Most importantly, be the best at what matters! Flexible Work Schedules: With business units and employees across the globe, Material Technologies has embraced a hybrid working model allowing department leaders to decide on the best approach for their respective teams, whether that be remote, in person, or a little of both. About Material Bank Material Bank is the world’s largest material marketplace for the architecture and design industry, providing the fastest and most powerful way to search and sample materials. Material Bank connects design professionals to hundreds of manufacturers through facilitating brand discovery, rep engagement, and material sampling. Material Bank has transformed the way an entire industry discovers and samples materials. By removing the friction that exists in the process, we drive business between architects and designers (members) and our Brand Partners (clients). Our powerful material database and proprietary robotic distribution facility allow members to order samples until midnight (ET) to be delivered free of charge anywhere in the US, in one box, by 10:30 AM the next morning. Connect with us and discover your career at Material Bank. -- Material Bank is proud to be an equal opportunity employer. We value diversity, and all applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran or disability status or other status protected under any applicable federal, state or local law.

Responsibilities

The Senior Lead, Performance Marketing will drive performance marketing strategy and execution, focusing on Search, Social, and SEO channels. This role includes managing the performance marketing roadmap, overseeing budget deployment, and collaborating with cross-functional teams.