Start Date
Immediate
Expiry Date
03 Dec, 25
Salary
0.0
Posted On
03 Sep, 25
Experience
6 year(s) or above
Remote Job
Yes
Telecommute
Yes
Sponsor Visa
No
Skills
Testing, Business Analysis, Sales Performance, Dtc, Merchandising, Earned Media, Consumer Focus, Football, Paid Media, Color, Consumer Insight, Positioning, Product Segmentation, Strategy, English, Basketball, Marketing Strategy, Perspectives, Spanish, Design, French
Industry
Marketing/Advertising/Sales
VALUES & INNOVATION
At Under Armour, we are committed to empowering those who strive for more, and the company’s values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team’s mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
QUALIFICATIONS
How To Apply:
Incase you would like to apply to this job directly from the source, please click here
PURPOSE OF ROLE
This role is responsible for building and amplifying Under Armour’s authentic and impactful presence in the Sportswear/Sportstyle category. A forward-thinking, consumer-driven strategy is essential to solidify Under Armour as a leader in this space, connecting with urban & sport cultures while driving growth in footwear and apparel in sportswear category.
As the Sr. Lead, Sportswear, you will drive category-focused marketing strategies and activation plans across EMEA, ensuring the brand resonates authentically within local markets. This role requires a deep understanding of fashion trends within various sport cultures, such as football, basketball, and streetwear, and the ability to connect them seamlessly with Under Armour’s positioning. You’ll act as the central orchestrator of strategies that align product, marketing, and retail efforts to create a compelling category presence that appeals to diverse youth urban audience.
This role will report to the EMEA Director of Category Marketing and Consumer Engagement and be evaluated on the following:
This role is expected to be a cross functional leader who inspires with their category strategy, identifies the opportunities, cross functionally connects the dots to maximize impact of the category marketing initiatives aligned with the category strategy. This means seeing beyond paid media, media partnerships and campaign content, orchestrating functions such as earned media and events, channel marketing, retail experience, spoma, merchandising etc. to grow the category.