Sr. Lifecycle Marketing Manager (Acquisition)

at  Adobe

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Adobe’s Lifecycle Marketing team is passionate about delivering impactful and effective marketing programs to our customers. Our goal is to drive long-term revenue growth for Adobe through innovative, impactful and scalable marketing programs. We are looking for a creative and analytical Senior Lifecycle Marketing Manager to lead lifecycle and email channel strategy and implementation for Adobe Creative Cloud and Document Cloud.
As a member of the Lifecycle Marketing Acquisition team, you will create and implement lifecycle strategies designed to acquire, engage and onboard new users for long term business growth. In addition, you will collaborate on broader cross-functional initiatives with Product Marketing, Go-to-Market and Adobe.com partner teams.

Lead and manage email marketing acquisition campaigns from end-to-end. Develop and analyze key marketing metrics to ensure campaigns are meeting revenue goals.
Turn business goals and priorities into quarterly and annual lifecycle marketing plans, gaining consensus across the organization.
Build weekly, monthly and quarterly reports that quantify impact, identify trends, and partner with analytics team on ad-hoc analysis and deep dives.
Develop test and learn plans that continuously improve program engagement through personalization, dynamic content, and creative optimization.
Build positive relationships and interact with key business partners across Adobe, ranging from marketing peers to senior leadership.
Harness technology for programmatic personalization at scale, using machine-learning models, and behavioral data to improve customer relevancy and ensure we are delivering excellent user experiences and personalized journeys.