Sr. Lifecycle Marketing Manager, LinkedIn Sales Solutions at LinkedIn

Sunnyvale, California, United States -

Full Time

Start Date

Immediate

Expiry Date

14 Sep, 26

Salary

195000.0

Posted On

16 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Lifecycle Marketing, Digital Marketing, Adoption and Retention Strategy, Cross-functional Collaboration, Strategic Communication, B2B SaaS Marketing, Data-Driven Marketing, Stakeholder Management, Customer Journey Mapping, Behavioral Signal Analysis

Industry

Software Development

Description

Company Description LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works. Job Description At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role can be based in San Francisco, Sunnyvale, Mountain View, or New York. We're seeking a strategic and results-driven/ data-driven Senior Lifecycle Marketing Manager to drive global product adoption for LinkedIn Sales Navigator. The role is pivotal to driving product usage at scale by creating personalized, scalable lifecycle programs that help customers unlock value/ achieve success at every stage of their journey. This marketer will partner closely with Customer Success, Scaled Solutions, Product Marketing, and Marketing Ops to design and execute high-impact lifecycle programs that drive sustained adoption and measurable business outcomes. This role requires someone who acts as an innovative lifecycle marketing thought leader with a proven track record of translating product capabilities into customer value through strategic, data-driven programs. They excel at building sophisticated adoption journeys, leveraging behavioral signals to intervene at the right moments, and influencing cross-functional partners to drive alignment and business results. This marketer stays on the cutting edge of lifecycle and adoption strategies, partnering across teams to deliver digital campaigns that move the needle on product health, adoption, and renewal outcomes The ideal candidate will have strong business acumen, excellent collaboration, communication and stakeholder management skills. You are a strategic thinker who leverages data and audience insights to shape adoption strategy, inspire cross-functional teams, and drive alignment on business priorities. Your ability to synthesize complex information and influence stakeholders enables you to unlock new opportunities and deliver measurable impact at scale. Responsibilities: Owns and shapes the global Lifecycle Adoption strategy for LinkedIn Sales Navigator, designing and scaling digital programs that drive product usage, account health, and long-term customer engagement Leads GTM adoption strategy development, partnering cross-functionally with Customer Success, Scaled Solutions, Product Marketing, and Marketing Ops to ensure alignment, consistency, and measurable business impact. Influences adoption-focused business priorities by synthesizing results and communicating impact to cross-functional leaders. Owns high-impact programs including health intervention campaigns, triggered lifecycle plays, and high-value feature programs that link lifecycle engagement to retention and renewal outcomes. Translate customer insights, product usage data, and business priorities into actionable lifecycle strategies that drive sustained product usage. Qualifications Basic Qualifications: 7+ years of experience in Lifecycle Marketing, Customer Marketing or Digital Marketing BA/BS degree or equivalent experience Preferred Qualifications: 8+ years of experience in Lifecycle or Customer Marketing, preferably in B2B SaaS, with a proven track record of driving product adoption and engagement at scale. Strong data-driven marketing expertise, with the ability to translate behavioral signals and customer health data into actionable lifecycle strategies. Experience designing and executing triggered, behavior-based marketing programs across digital channels. Demonstrated ability to build and optimize adoption funnels, with experience measuring impact on MAU, account health, and retention outcomes Exceptional communication, writing, and presentation skills, with the ability to simplify complex ideas into clear, compelling narratives Strong collaboration and influencing skills, with the ability to build relationships and drive alignment across teams. Suggested Skills: Lifecycle Marketing / Digital Marketing Adoption and Retention Strategy Cross-functional Collaboration Strategic Communication LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. Additional Information Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation. Fill out an Accommodation request here: https://app.smartsheet.com/b/form/b660a0327d044969abfd7a4e73d15c36 Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to: Documents in alternate formats or read aloud to you Having interviews in an accessible location Being accompanied by a service dog Having a sign language interpreter present for the interview A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response. LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information. San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records. Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency. Global Data Privacy Notice and Compliance Posters for Job Candidates Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal. Workplace Type: Hybrid Career Track & Grade: IC4/9 Department: Marketing & Communications

Responsibilities

Own and shape the global lifecycle adoption strategy for LinkedIn Sales Navigator to drive product usage and account health. Partner cross-functionally to design and execute digital programs that link engagement to retention and renewal outcomes.