Sr Manager, ABM Marketing at PayPal

Austin, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

03 Mar, 26

Salary

0.0

Posted On

03 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

ABM Campaigns, Digital Marketing, Email Marketing, Content Syndication, Social Media Advertising, Programmatic Initiatives, Event Coordination, Cross-Functional Collaboration, CRM Tools, Marketing Automation, Problem Solving, AI Utilization, B2B Marketing, Enterprise Payments, Fintech, SaaS

Industry

Software Development

Description

Lead complex marketing projects and initiatives to drive business growth Resolve complex marketing problems and develop innovative solutions Determine methods and procedures for new marketing assignments Implement global process improvements to enhance marketing effectiveness Collaborate with senior leadership to align marketing strategies with business goals Provide thought leadership and expertise in marketing best practices Execute targeted ABM campaigns for Enterprise Payment Solutions: implement personalized marketing campaigns tailored to strategic enterprise accounts, aligning with the overall ABM and enterprise payments strategy. Manage ABM digital campaigns: oversee the execution and optimization of ABM-focused digital marketing efforts, including email marketing, content syndication, social media advertising, and programmatic initiatives. Coordinate ABM events, webinars, and industry-specific engagements for Enterprise Payment Solutions: plan and execute account-centric events and virtual experiences to deepen engagement and support pipeline acceleration within the enterprise payments segment. Collaborate with cross-functional teams: partner closely with sales, product marketing, demand generation, and customer success to ensure campaign alignment and effectiveness for enterprise payments. 8+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience. Minimum 5 years of relevant work experience and a Bachelor's degree or equivalent experience. Proven success in managing and executing B2B or ABM campaigns. Strong knowledge of digital marketing channels, tools, and technology platforms. Experience working in technology, fintech, or SaaS industries. Familiarity with CRM and marketing automation tools like Salesforce and Demandbase. Comfortable in a fast-paced and fluid working environment A natural problem-solver, seeks to find ways around roadblocks to execution Passionate about creating best-in-class marketing campaigns Curious about how to leverage AI in their day-to-day for more efficiencies

Responsibilities

Lead complex marketing projects and initiatives to drive business growth while resolving complex marketing problems. Execute targeted ABM campaigns for Enterprise Payment Solutions and manage ABM digital campaigns to enhance marketing effectiveness.