At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
We’re looking for an experienced and passionate healthcare content and marketing writer to lend their expertise to our Aetna B2B Marketing team. The right candidate will embrace our brand voice and elevate the impact of B2B content - from sales materials to digital content - across the organization. You will also work closely with agency partners on highly visible, priority strategic marketing projects. This role will have exposure across a vast portfolio of work supporting multiple lines of Aetna business, including Commercial, Group Medicare, and Medicaid.
Your success will hinge on your ability to collaborate and communicate with many stakeholders, including marketing strategists, designers, delivery managers, and external agencies. You should also have a strong attention to detail, organizational skills and the ability to stay on top of multiple projects simultaneously.

REQUIRED QUALIFICATIONS

• 7 plus years of creative writing in a health care focused environment, preferably health benefits marketing. *Healthcare experience required
• Employee benefits knowledge and experience.
• Experience with collaboration and teamwork within the creative team and across the organization.
• Proficiency with AP or Chicago Manual of Style
• Experience writing applications in traditional and emerging channels
• Experience adapting style of copy to various audiences, purposes, or media
• Knowledge of compliance and legal requirements (disclaimers) surrounding copy
• Experience utilizing AI to proof and/or enhance copy
• Strong knowledge of Brand, style, and consistency standards.

EDUCATION

• Bachelor’s Degree and equivalent work experience *Preferred

• Responsible for the writing and Brand integrity of healthcare marketing and creative projects through strategic direction, development of cohesive writing concepts, and seamless execution.
• Effectively position our marketing portfolio through competitive strengths based on in-depth knowledge of products and services, competitive landscape, industry, audience and overall business environment and objectives.
• Ensure all writing deliverables are consistent with the quality, consistency, and Brand standards.
• Successfully deliver on a range of channel deliverables, including but not limited to print, digital, web, and video assets.
• Inspire innovative, thoughtful, tactical, and strategic-level thinking across the team and stakeholders.
• Exhibit outstanding writing judgment to achieve the highest possible standards for all materials, regardless of medium.