Sr. Manager, B2B Growth Marketing at OffSec

, , United States -

Full Time

Start Date

Immediate

Expiry Date

24 Sep, 26

Salary

0.0

Posted On

26 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Growth Marketing, Demand Generation, Account-Based Marketing, Lead Nurturing, HubSpot, Salesforce, Multi-Channel Campaign Management, Conversion Rate Optimization, A/B Testing, Marketing Attribution, Project Management, Stakeholder Management, SEO/SEM, Paid Media, Digital Strategy, Pipeline Growth

Industry

Computer and Network Security

Description

About OffSec Founded in 2006 by the creators of Kali Linux, OffSec (formerly known as Offensive Security) is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. OffSec’s distinct pedagogy and practical, hands-on learning help organizations fill the infosec talent gap by training their teams on today’s most critical skills. Become a part of our global presence and work from anywhere! With customers in 150+ countries and team members across 40+ countries, OffSec fosters a global, remote-first culture that values innovation and diversity. Our team includes internationally recognized cybersecurity experts, speakers, and professionals from top enterprises and government agencies. Think you can outwork, outlearn, and out-hustle the competition? Good. We like people who TRY HARDER. Excited about our mission and what we do? Apply and join us! About the Job OffSec is going through an exciting operational evolution. We are actively transitioning our marketing engine to support enterprise-level business patterns and objectives. We are no longer a team of solo players trying to do everything; we are a structured, cross-functional team leveraging matrixed prioritization and clear workflows to ensure global efficiency and scale. As the Senior Manager, B2B Growth Marketing, you will drive the planning, execution, and optimization of integrated marketing campaigns that support brand visibility, lead generation, and customer engagement on a global scale. This is a builder and operator role for a data-informed, high-agency marketer who thrives on turning high-level business objectives into structured, measurable marketing results. What You’ll Do 1. Develop & Lead Strategy Integrated Campaign Architecture: Architect and implement full-funnel B2B marketing strategies for major global campaigns and product launches, with a specialized focus on demand generation, lead nurturing, and Account-Based Marketing (ABM). Audience Alignment: Partner closely with Product Marketing, Content, and Sales teams to develop sharp campaign messaging, high-value assets, and targeted audience segmentation strategies that align with specific buyer personas and lifecycle stages. 2. Execute & Optimize Across Channels Multi-Channel Oversight: Oversee the execution of digital campaigns across marketing automation, paid media, email, web, content marketing, and SEO/SEM, ensuring all channels are coordinated to drive predictable pipeline growth. Performance Tracking: Monitor key performance metrics (impressions, MQLs, SQLs, and pipeline contribution) and aggressively optimize in-flight campaigns based on real-time data. Conversion Optimization: Run structured A/B testing and leverage attribution tools to continuously improve digital conversion paths and maximize campaign ROI. 3. Internal Stakeholder Advisory & Project Management Serve as a Strategic Advisor: Act as the primary growth marketing strategist for internal stakeholders and lines of business, providing senior-level counsel, managing expectations, and building strong, trusted cross-functional relationships. Structured Project Management: Manage campaign timelines, budgets, and resource allocation for complex digital initiatives. Build and maintain a global B2B campaign calendar, coordinating across creative, paid media, and analytics teams to ensure flawless delivery. Vendor Management: Oversee third-party vendors and external creative contractors where necessary, ensuring deliverables meet OffSec's quality standards and timelines. 4. Tech Stack & Automation Integrity MarTech Mastery: Leverage our core infrastructure—specifically HubSpot and Salesforce—for sophisticated campaign execution, automated nurture tracks, and granular reporting. Revenue Operations Alignment: Partner with the RevOps team to maintain campaign data integrity, ensure accurate tracking links, and build robust multi-touch attribution models that map marketing spend directly to revenue. About You Strategic & Solutions-Oriented: You are a seasoned B2B marketer with a passion for the tech and cybersecurity landscape. You think naturally in terms of user journeys, sales funnels, and sophisticated lead nurturing. An Evidence-Based Operator: You welcome a culture of high productivity, accountability, and data-driven insights. You know how to use enterprise Salesforce and Hubspot platforms to bring complex strategies to life. A Collaborative Leader: You excel in a matrixed environment. You can comfortably manage complex projects, guide internal creative and technical teams with confidence, and liaise with senior cross-functional leaders to keep programs moving forward. Adaptable & Resilient: You bring structured discipline and process to ensure we deliver high-quality campaigns on time, every time. EEO OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Responsibilities

Lead the planning and execution of integrated B2B marketing campaigns to drive brand visibility, lead generation, and pipeline growth globally. Manage cross-functional stakeholders and leverage MarTech tools to optimize conversion paths and track ROI.