Sr Manager, Brand Marketing at American Eagle Outfitters

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

29 Jul, 26

Salary

0.0

Posted On

30 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand marketing, Project management, Go-to-market strategy, Creative briefing, Campaign management, Marketing calendar management, Cross-functional collaboration, Luxury marketing, Menswear marketing, Content strategy, Copywriting, Data analysis, Performance marketing, Public relations, Retail marketing

Industry

Retail

Description

Title: Sr Manager, Marketing - Todd Snyder Reports To: Chief Brand Officer - Todd Snyder Location: This role will be hybrid, based in our New York Office. About Todd Snyder Known for its sophisticated take on redefining how to dress the modern gentleman, Todd Snyder collections draws from Savile Row tailoring, vintage military apparel and classic American workwear, making timeless pieces relevant for the well-dressed man. Based in New York, the brand meticulously sources elegant materials from around the world, creating designs that are both smart and refined. Get to Know the Role: As the Senior Marketing Manager, you will be the primary orchestrator of our Go-to-Market (GTM) execution. You will act as the central "hub," coordinating with channel specialists and creative partners to ensure our brand narrative is executed flawlessly across every touchpoint. You are a master of the creative brief, a guardian of the marketing calendar, and the primary point of contact for turning business objectives into compelling consumer-facing campaigns. What You’ll Do: GTM Coordination & Execution * Project Lead: Manage the end-to-end execution of the GTM plan, ensuring all channels (site, email, paid, PR, social, and retail) are aligned with seasonal milestones and product launches. * The "Hub": Facilitate regular syncs between channel "spokes" to ensure a unified message and identify any gaps in the consumer journey. * Calendar Management: Own and maintain the master marketing calendar, ensuring all teams are aware of upcoming beats and delivery deadlines. Messaging & Creative Briefing * Brief Writing: Distill complex business goals and product features into actionable creative briefs. You will provide the "why" and "how" to the creative team to ensure assets are both beautiful and high-performing. * Messaging Consistency: Apply the established brand hierarchy and messaging guardrails across all creative assets. * Support: Serve as the first point of contact for channel leads (Email, Paid, Social) to help them refine their specific channel briefs to align with the overarching campaign story. Product & Brand Strategy Support * Launch Support: Execute the positioning strategy for new collections, ensuring the product's unique value proposition is clear across all digital and physical touchpoints. * Content Strategy: Partner with the creative team to oversee the production of content (Video, Social, OOH, etc.), ensuring assets are delivered on time and meet the brand’s "luxury" aesthetic. * Insights: Support the leadership team in gathering consumer insights and post-campaign data to help refine future strategies. Cross-Functional Partnership * Digital & Performance: Work closely with the performance team to provide the necessary assets and messaging for digital ads and e-commerce initiatives. * PR & Comms: Coordinate with internal/external PR to ensure the campaign narrative is reflected in press outreach and influencer partnerships. * Retail: Ensure the brand story translates effectively to the physical retail environment, coordinating signage and in-store messaging needs. What You Bring: * 4+ years of experience in brand marketing, preferably in luxury or menswear. * Exceptional project management skills; you thrive in the "center of the wheel." * Strong writing skills with the ability to turn data into a creative story. * Experience working directly with creative directors and designers. Perks: Why You’ll Love it Here * Generous employee discount * Summer Fridays * Casual dress code * Hybrid schedule * FOMO events (Exciting company-wide events) AEO, Inc. is an Equal Opportunity Employer. PAY/BENEFITS INFORMATION: * Actual starting pay is determined by various factors, including but not limited to relevant experience and location. * Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits. * Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click HERE. [https://hcml.fa.us2.oraclecloud.com/cs/idcplg?IdcService=GET_FILE&dDocName=UCMFA03502570&RevisionSelectionMethod=LatestReleased&noSaveAs=1] * AEO may also provide discretionary bonuses and other incentives at its discretion. Get to Know AEO American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer with a portfolio of beloved apparel brands including American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder and Unsubscribed. Rooted in optimism, inclusivity and authenticity, AEO’s brands empower every customer to celebrate their unique personal style by offering casual, comfortable, timeless outfitting and high-quality products that are made to last. In addition to a robust e-commerce business, we operate stores in the United States, Canada and Mexico, with merchandise available in more than 30 countries through a global network of license partners. At AEO, we believe in the power of our people and our brands. Our Better Together culture creates a mutual desire to succeed–inspiring our community to excel, while driving future growth for the business and associates. Through experience, exposure and education we empower associates to build their unique career journey. Inclusion, Diversity, Equity and Access at AEO We remain committed to building an inclusive culture that is welcoming and fosters a sense of belonging for everyone. Please see more about our initiatives here [https://www.aeo-inc.com/inclusion-diversity/]. AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law. Applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.

Responsibilities

The Senior Marketing Manager acts as the primary orchestrator of Go-to-Market execution, coordinating across channels to ensure a unified brand narrative. They are responsible for managing the marketing calendar, writing creative briefs, and aligning business objectives with consumer-facing campaigns.