Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

THE OPPORTUNITY

Our location at Abbott Park, IL is looking for a Sr Manager of Corporate Marketing + Media Strategy onsite within the Abbott Public Affairs (PA) team.
The Sr Manager of Corporate Marketing + Media Strategy will help drive the development of Abbott’s Brand Marketing Strategy and lead how that guides the paid media strategy and execution for the corporate brand through an integrated process to ensure collaboration with all marketing functions (Marketing, Creative, Content / Social) to advance a consistent approach of achieving Abbott’s communication objectives.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field; MBA preferred.
• 10+ years of experience in media planning, with at least 5 years in a leadership role.
• Strong understanding of media channels, including digital, TV, radio, print, and out-of-home.
• Expertise in digital media platforms, programmatic buying, and data-driven targeting strategies with strong knowledge of media technology (e.g. DSP, CDP).
• Proven track record of developing and executing successful media campaigns.
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Strong leadership and team management skills.
• Exceptional communication and presentation skills.
• Ability to thrive in a fast-paced, dynamic environment.
  Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
  Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
  Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal
  The base pay for this position is $127,300.00 – $254,700.00. In specific locations, the pay range may vary from the range posted

Please refer the Job description for details