WHO WE ARE

Through our service brands Hyundai Motor Finance, Genesis Finance, and Kia Finance, Hyundai Capital America offers a wide range of financial products tailored to meet the needs of Hyundai, Genesis, and Kia customers and dealerships. We provide vehicle financing, leasing, subscription, and insurance solutions to over 2 million consumers and businesses. Embodying our commitment to grow, innovate, and diversify, we strive to reimagine the customer and dealer experience and launch innovative new products that broaden our market reach. We believe that success comes from within and are proud to support our team members through skill development and career advancement. Hyundai Capital America is an Equal Opportunity Employer committed to creating a diverse and inclusive culture for our workforce. We are a values-driven company dedicated to supporting both internal and external communities through volunteering, philanthropy, and the empowerment of our Employee Resource Groups. Together, we strive to be the leader in financing freedom of movement.

1. Digital Marketing Strategy & Execution

• Develop and execute integrated, multi-channel digital marketing strategies to build brand awareness, dealer engagement and customer loyalty
• Drive email campaign strategies, including segmentation, automation and personalization, to maximize engagement and conversions
• Stay ahead of digital trends, platforms and tools to continuously enhance marketing performance

1. Digital Platform Management

• Lead the strategic direction, development, and optimization of the Salesforce dealer portal to enhance dealer experience and adoption
• Play a key role in the future launch and integration of Salesforce marketing cloud, including strategy, configuration, execution and adoption planning
• Integrate digital planforms to streamline data flow, improve personalization, and enhance marketing performance measurement
• Oversee and guide UI/UX design direction to ensue all digital platforms have intuitive navigation, consistent visual identity and a seamless user journey that aligns with brand standards.

1. Marketing Analytics & Insights

• Develop and manage marketing analytics frameworks to track campaign performance, customer behavior and engagement metrics
• Translate data into actionable insights to guide digital marketing strategy, optimize spending and improve ROI

1. Leadership and Collaboration

• Lead and mentor a team (direct and/or cross-functional), fostering innovation and accountability
• Manage vendor relationships, budgets, and timelines for digital marketing projects