Sr Manager, Digital Marketing APAC

at  Servicenow

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
We are seeking a dynamic Sr Manager, Digital Marketing to lead our APAC digital marketing team across regional scale campaigns and content syndication programs
We are looking for a person who is able to operate in a fast-paced, environment, has a proven track record for managing complex operations while building exceptional relationships. This person will manage a group of experienced team members across varied business workflows. The individual will be responsible for driving cross-team execution, collaboration across multiple teams and stakeholders with the aim to drive equity, engagement, and demand for the business.
The ideal candidate has extensive experience in digital planning & strategy, team management, media execution, ad operations and impeccable stakeholder management. Needs to be a passionate marketer, thinker, and a doer.

QUALIFICATIONS

• 10+ years of integrated digital marketing experience, at least 3 years in a leadership role implementing digital marketing strategies.
• Marketing experience across B2B (+ B2C is bonus). SaaS / IaaS / Technology experience is valuable.
• Experience across APAC markets
• Experience working with large scale organizations and complex multi-cultural environment.
• Experience running large scale programs and operational teams. Ability to scale companies and teams with strategic, growth mindset approach
• Ability to navigate and create processes to achieve objectives with all functional teams
• Experience with running integrated, multi funnel, digital advertising campaigns.
• Outstanding interpersonal skills, relationship builder.
• Strong experience developing operational workflows and reports.
• Senior stakeholder management across business functions
• Base understanding of the buyer’s journey and audience personas
• Analytics expertise and advanced knowledge of marketing operations
• Familiar with latest digital technology and platforms including email/ad serving technology, media planning, inventory, and data platforms.
• Efficient in Search Marketing including SEO and SEM as well as Email and Display: Video, Social and ABM
• Knowledge of best practices and industry trends in digital marketing. Ability to incorporate it into strategies that continuously advance ServiceNow’s digital Marketing presence.
  Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
  Additional Information

Ownership of Digital Demand Generation & Publisher Partnerships

• Improve and accelerate the defined regional digital demand strategy across media channels to drive greater business impact.
• Partnering with key stakeholder of the business within marketing, sales, regional and country teams to drive optimum business results.
• Planning, executing, optimize across all digital media channels in the most cost-efficient manner.
• Budget Management.
• Plan, design, enable and implement integrated full funnel digital user journeys for the best-in-class execution.
• Partnering & building relationship with key content syndication publishers in market
• Own the end-to-end paid strategy outcomes across Social, Content Syndication, Programmatic, Video, Email, SEO, SEM etc for our always on persona campaigns
• Close partnership with global teams to ensure best in class collaboration and cross learning.
• Close partnership with the web teams to have a unified digital experience.
• Deep understanding of business needs and align them into digital strategy with wider marketing strategy and goals.
• Oversee building of timely trafficking sheets to launch campaigns on time.
• Work with Ad Ops for campaign optimizations and developing best practices.
• Continuously optimize cost effective execution model –together with Ad Tech/ Ad Ops teams to drive positive outcomes.
• Understanding digital trends and deploying proactively.

Reporting on Business Success & Outcomes

• Monthly reports/ newsletters / QBRs.
• Provide scorecards to management team and own campaign maintenance report.
• Ability to translate media numbers into business impact.
• Leading the end-to-end performance outcomes against the $$s spent - Lead creation to pipeline for greater ROI.
• Drive Innovation and informed experiments

Team Management

• Lead a group of passionate digital strategists and content syndication experts spread across the region.
• Ensure career growth trajectories for the team and helping them overcome daily challenges.
• Operating with empathy.

Qualifications