Job ID 10129812 Location Glendale, California, United States Business The Walt Disney Studios Date posted Aug. 26, 2025

JOB SUMMARY:

The Disney Entertainment Digital Marketing Center of Excellence Audience Strategy & Community Team is responsible for developing fan-first editorial, social engagement, and creator strategies across flagship brand platforms representing Disney, Pixar, Marvel, Star Wars, Walt Disney Studios, Walt Disney Animation Studios, Disney+, 20th Century Studios, and Searchlight Pictures.
This team manages community engagement, UGC and creator sourcing, campaign execution, and digital cultural relevance through deep audience connection and integration into wider digital storytelling workflows.
This role is a project hire through 9/25/2026
The Sr. Manager, Digital Marketing (Audience Strategy & Community) will lead the development and execution of holistic audience engagement strategies for the Disney Entertainment Digital Marketing Center of Excellence (DCOE). This role oversees community engagement, creator content interaction, and user-generated content (UGC) across brand and franchise handles for Disney, Pixar, Marvel, Star Wars, Walt Disney Studios, Walt Disney Animation Studios, 20th Century Studios, and Searchlight Pictures.

BASIC QUALIFICATIONS:

• 7+ years of experience in digital marketing, audience engagement, or social media strategy—preferably in entertainment, media, or consumer brands.
• 3+ years of experience managing teams and the professional development of professionals
• Deep knowledge of fan culture, digital platform behaviors, and evolving social trends across multiple generations and demographics.
• Strong editorial instincts and experience shaping the voice and engagement strategy of beloved global brands.

Demonstrated experience leading cross-functional campaigns and managing creator/UGC content pipelines at scale.

• Excellent writing and communication skills
• Excellent interpersonal skills to ensure successful stakeholder interactions, strong working relations and the ability to interface with varied levels of management, senior peers and partners across varying teams
• Highly collaborative sensibility with the ability to be open minded to feedback and always seeking out the best idea, not just their own idea
• Knowledge of and ability to synthesize data and insights into actionable strategies and tactics
• Ability to work effectively in a fast-paced environment, juggling multiple projects and within a highly matrixed organization
• BA or BS in Journalism, Film, Marketing, and/or relevant field, or 5+ years of experience in addition to the above 7+ years

PREFERRED QUALIFICATIONS:

• Previous experience with CRM tools – AirTable, Smartsheets, and/or Zendesk preferred
• Experience in Sprinklr, Creator Studio, Keynote, Google Slides,
• Experience within brand entertainment marketing and/or streaming services a plus
• Previous experience working with large, matrixed organizations a plus
  The hiring range for this position in California is $124,900.00 to $167,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered

The ideal candidate is a strategic, online community centric leader with deep experience in digital content, social media strategy, and audience development. They are a strong team player that can adapt to processes, meet deadlines and will guide a team responsible for daily fan connection while steering high-impact engagement programs that support brand identity, campaign integration, and cultural relevance across one of the most iconic portfolios in entertainment. This role will shepherd multiple projects at a time within a fast-paced environment while ensuring that the brand voices and copywriting are accurately represented across platforms, working in close collaboration with brand and title marketing teams.