Sr. Manager, DTC Retention & Engagement at NBCUniversal

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

19 Feb, 26

Salary

130000.0

Posted On

21 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

DTC Growth, Subscription Marketing, MarTech Platforms, CRM, Customer Lifecycle, Payment Processors, Strong Analytical Skills, Data Tools, A/B Testing, Communication Skills, Collaboration Skills, User-Centric Approach, Detail-Oriented, Action-Driven, Passion for Journalism, NBC News Mission

Industry

Entertainment Providers

Description

Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025. Job Description NBC News Group is looking for a Sr. Manager of DTC Retention & Engagement to help build and grow our NBC News DTC business from the ground up. This role will play a key part in developing and executing our DTC strategy. Reporting to the Director of DTC Growth, this role will work cross-functionally with marketing, product, editorial, and data teams to drive subscriber growth and retention and achieve key performance goals. Key responsibilities include: Partner with product and data teams to identify behaviors that drive early engagement and retention. Design and manage the subscriber onboarding journey across platforms (email, app, web). Identify opportunities to increase engagement through recommendations, alerts, and editorial curation. Build and manage engagement campaigns across email, push alerts, and SMS to drive regular product usage. Analyze data to identify drop-off points and re-engage users. Implement churn prediction models and proactive retention campaigns to reduce churn. Partner with acquisition manager to ensure cohesive messaging and channel optimization. Design and execute win back programs using targeted offers, new content experiences, and refreshed value propositions. Create and deliver reports to key stakeholders and executive leadership. Qualifications Basic Requirements: 5+ years of hands-on experience in DTC growth or subscription marketing, ideally in digital media. Deep understanding of the subscription funnel and lifecycle marketing. Experience with a variety of MarTech platforms, including CRM/customer lifecycle/payment processors (Braze, Piano), ESPs (Sailthru), and MMPs (Branch, Kochava, Airship). Strong analytical skills. Comfortable with dashboards, data tools, and A/B testing. Strong communication and collaboration skills. Comfortable collaborating across editorial, marketing, product, and tech teams. A user-centric approach. Highly organized, detail-oriented, and action-driven. Passion for journalism and the NBC News mission. Additional Requirements: Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $110,000- $130,000 Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

Responsibilities

The Sr. Manager of DTC Retention & Engagement will develop and execute the DTC strategy for NBC News. This role involves working cross-functionally to drive subscriber growth and retention through various engagement campaigns and data analysis.