Sr Manager, Ecommerce ANZ at YETI

Melbourne, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

06 Jul, 26

Salary

0.0

Posted On

07 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Ecommerce strategy, Digital marketing, P&L management, Team leadership, Omnichannel strategy, Customer journey optimization, Data-driven decision making, SEO, PPC, CRM, Shopify, Salesforce, Klaviyo, UX/UI, Strategic planning, Cross-functional collaboration

Industry

Plastics Manufacturing

Description

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™. As the Senior Manager, eCommerce, you will be responsible for the overall digital growth, strategic direction and performance, with particular emphasis on e-commerce results and digital marketing excellence. Overseeing digital strategy, execution, team leadership and financial management, you will report to the Country Manager ANZ and part of the leadership team. Ecommerce will be a key driver of our growth, our omnichannel experience will play a central role in elevating our market position, ensuring a seamless connection between digital and retail. Responsibilities: Collaborate with the Leadership team to develop and execute YETI ANZs strategic growth plans, ensuring alignment and monitor key initiatives and drive to deliver results Define and execute the e-commerce strategy aligned with business objectives, ensuring a seamless and elevated customer journey while driving online growth Manage end-to-end digital operations, optimise website performance, enhance CRM strategies, and spearhead the implementation of a loyalty program to deepen customer engagement Set and achieve KPIs such as conversion rates, AOV and customer retention Full P&L ownership, ensuring revenue, margins, and costs align with business targets Expand digital sales channels, including direct-to-consumer (DTC) websites and B2B portal Ensure YETI ANZ digital channels are optimised for speed, UX/UI, and functionality to improve key metrics such as conversion rates and AOV Implement personalisation strategies to enhance customer engagement and drive higher conversion Continuously refine customer journeys through data insights and feedback to remove friction points Develop and oversee digital marketing strategies across SEO, PPC, email, affiliates, display ads, and social media Leverage data-driven customer segmentation to drive targeted campaigns and enhance customer journeys Integrate digital and offline channels for a seamless omnichannel experience Work cross-functionally with IT to integrate e-commerce platforms with business systems for performance including enhancements Stay ahead of emerging e-commerce technologies (AI, chatbots, AR/VR) and assess their impact Identify opportunities to streamline processes, innovate, and drive growth through new ideas and effective implementation Collaborate with operations team to streamline order fulfilment, warehousing, and inventory management Use analytics tools to track key KPIs, including revenue, traffic, conversion rates and ROAS Provide data-driven reports to the executive team and stakeholders, with insights and recommendations. Implement A/B testing and experimentation strategies to optimise site performance and marketing campaigns Manage external agencies and vendors, ensuring all digital initiatives are executed effectively Recruit, develop and inspire the e-commerce team, fostering a high-performance culture Foster a collaborative and innovative environment, ensure employee engagement, and manage performance effectively Work cross-functionally with commercial, marketing, operations, IT, and customer service to ensure business alignment Qualifications and Attributes: 8+ years’ experience in ecommerce/digital roles across retail/fashion/FMCG industry 4+ years’ experience leading teams and/or cross-functional project management Proven track record in scaling e-commerce businesses with experience building Brands and demonstrated ability to drive customer engagement Expertise in digital marketing, online sales strategies, UX/UI and platform management Strong understanding of P&L management and commercial acumen Familiarity with omnichannel strategies and retail integration Proven experience working in a fast-paced dynamic environment with demonstrated ability to be agile Strong capability in problem-solving, negotiation, decision-making and conflict resolution Curiosity to learn, laser-focus on the details and resourcefulness with all that you do! Strong interpersonal skills and ability to develop and manage relationships with cross functional team members Familiarity with digital platforms and tools such as Shopify, Salesforce, Klaviyo, or similar. Solid understanding of onsite merchandising and content and how it can be used to drive sales Benefits & Perks: Click here to learn about the benefits and perks we offer at YETI. YETI is proud to be an Equal Opportunity Employer. Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html. All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. YETI Applicant Privacy Notice YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at accommodationrequest@yeti.com. At YETI, we design products that last for generations, get you outside, and keep you there longer. If you're looking to take on big challenges and have a passion for keeping the wild, wild – let's talk.

Responsibilities

The Senior Manager will define and execute the ecommerce strategy to drive digital growth and omnichannel performance in the ANZ region. They will oversee digital operations, manage the P&L, and lead cross-functional teams to enhance customer engagement and online sales.