Sr Manager HCP at Dexcom

, , Canada -

Full Time

Start Date

Immediate

Expiry Date

05 Jan, 26

Salary

192100.0

Posted On

07 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Healthcare Marketing, Diabetes Market Knowledge, Leadership, Project Management, Digital Marketing, Communication Skills, Data-Driven Mindset, Marketing Strategy, KPI Establishment, Team Building, Omnichannel Marketing, Marketing Collateral Development, Conference Management, Professional Education Strategies, Relationship Management, CGM Technology Knowledge

Industry

Medical Equipment Manufacturing

Description

The Company Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health. We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us. Meet the team: The role of the Senior Manager, HCP, will be instrumental in expanding our footprint in Canadian market. Working as a part of the North America commercial team, this role will define the go-to-market strategies needed to accelerate our ambitious growth targets. This role will take charge of devising and executing HCP marketing strategies to enable product expansion across Canada, supporting sales to execute commercial strategy effectively along with the development and deployment of marketing collateral. This role requires a deep understanding of the diabetes market, prescriber landscape, and its respective customer segments category along with experience in developing marketing strategies and campaigns to drive adoption and usage of our products. Where you come in: You will be responsible for the design and execution of HCP marketing strategy, aligning it with the overall marketing and commercial strategy, to maximize brand awareness and recommendation amongst health care practitioners. Lead the strategy and execution for HCP marketing, inclusive of personal and nonpersonal channels Lead the launch of omnichannel marketing in Canada aiding our enabling our sales efforts and creating a cohesive experience for our customers Development and execution of marketing collateral including digital and print assets Lead HCP conference management Working closely with Professional Education & KOL management teams, develop advisory plans, professional education strategies & programs. Define the promotional strategy to disseminate key selling messages to respective target audiences. Establish KPIs for all programs, create results forecasts, and track performance to ensure marketing plans are delivering expected business outcomes. Build, lead, motivate and mentor the team to deliver excellence & consistency in activation across all regions. Provide strong project management/leadership on key projects and communications activities and initiatives, ensuring they are completed on time with a high level of quality, in accordance with Compliance, Legal and Regulatory requirements. What makes you successful: Bachelor's degree in marketing, Communications, Life Sciences, or a related field. 10+ years of progressive experience in healthcare marketing Demonstrated experience in healthcare provider and digital marketing Demonstrated knowledge of the diabetes landscape in Canada Demonstrable record of leadership in marketing including business plan development, product launches, defining and controlling of marketing budgets. In-depth understanding of the diabetes market and the specific needs and preferences of healthcare professionals. Experience of managing relationships with industry partners & leading marketing efforts across multiple regions. Strong knowledge of CGM technology and its application in diabetes management. Excellent written and verbal communication skills, with the ability to craft engaging and informative presentations and content. Data-driven mindset, leveraging insights to inform decision-making and optimize marketing strategies. Fluent in both English and French is a plus. What you'll get: A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community. A full and comprehensive benefits program. Growth opportunities on a global scale. Access to career development through in-house learning programs and/or qualified tuition reimbursement. An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve. Travel Required: 25 to 50% Experience and Education Requirements: Typically requires a Bachelors Degree with 13+ of industry experience. 2 + years of previous people management experience. 2+ years of previous healthcare provider marketing experience. Remote Workplace: Your location will be a home office; you are not required to live within commuting distance of your assigned Dexcom site (typically 75 miles/120km). If you reside within commuting distance of a Dexcom site (typically 75 miles/120km) a hybrid working environment may be available. Ask about our Flex workplace option. Le rôle du Gestionnaire sénior, professionnels de la santé (PS), sera déterminant pour étendre notre empreinte sur le marché canadien. En collaboration avec l'équipe commerciale, ce rôle définira les stratégies de mise sur le marché nécessaires pour accélérer nos objectifs de croissance ambitieux. Ce rôle sera chargé de concevoir et d'exécuter des stratégies de marketing auprès des PS pour permettre l'expansion des produits à travers le Canada, en soutenant les ventes pour exécuter efficacement la stratégie commerciale, ainsi que le développement et le déploiement de matériel marketing. Ce poste nécessite une compréhension approfondie du marché du diabète, du paysage des prescripteurs et de ses segments de clientèle respectifs, ainsi qu'une expérience dans le développement de stratégies et de campagnes marketing pour stimuler l'adoption et l'utilisation de nos produits. Votre rôle : Vous serez responsable de la conception et de l'exécution de la stratégie de marketing auprès des PS, en l'alignant sur la stratégie marketing et commerciale globale, afin de maximiser la notoriété de la marque et la recommandation auprès des professionnels de la santé. Développement des messages et des outils d'aide à la vente Développement et exécution du matériel marketing Gestion des conférences pour les PS Travailler en étroite collaboration avec les équipes de formation professionnelle et de gestion des leaders d'opinion (KOL) pour élaborer des plans consultatifs, des stratégies et des programmes de formation professionnelle Définir la stratégie promotionnelle pour diffuser les messages de vente clés aux publics cibles respectifs Établir des indicateurs de performance (KPI) pour tous les programmes, créer des prévisions de résultats et suivre les performances pour s'assurer que les plans marketing produisent les résultats commerciaux escomptés Créer, diriger, motiver et encadrer l'équipe pour assurer l'excellence et la cohérence de l'activation dans toutes les régions Assurer une solide gestion de projet/leadership sur les projets clés et les activités et initiatives de communication, en veillant à ce qu'ils soient accomplies à temps avec un haut niveau de qualité, conformément aux exigences de conformité, juridiques et réglementaires Ce qui fait votre réussite : Baccalauréat en marketing, communications, sciences de la vie ou dans un domaine connexe Plus de 10 ans d'expérience progressive en marketing de la santé Connaissance démontrée du paysage du diabète au Canada Expérience avérée en leadership marketing, y compris l'élaboration de plans d'affaires, le lancement de produits, la définition et le contrôle des budgets marketing Compréhension approfondie du marché du diabète et des besoins et préférences spécifiques des professionnels de la santé Expérience de la gestion des relations avec les partenaires de l'industrie et de la direction des efforts de marketing dans plusieurs régions Solide connaissance de la technologie des capteurs de glucose (SCG) et de son application dans la gestion du diabète Excellentes compétences en communication écrite et verbale, avec la capacité de créer des présentations et du contenu attrayants et informatifs État d'esprit axé sur les données, tirant parti des informations pour éclairer la prise de décision et optimiser les stratégies de marketing La maîtrise de l'anglais et du français est un atout Ce que vous obtiendrez : Une place aux premières loges pour une technologie CGM qui change la vie. Découvrez notre courageuse communauté #dexcomwarriors. Un programme complet et exhaustif d'avantages sociaux. Des opportunités de croissance à l'échelle mondiale. Accès au développement de carrière par le biais de programmes d'apprentissage internes et/ou de remboursement de frais de scolarité admissibles. Une organisation passionnante, innovante et à la pointe de l'industrie, engagée envers ses employés, ses clients et les communautés que nous servons. To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized staffing and recruiting agencies may use this site or to submit profiles, applications or resumes on specific requisitions. Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team, Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications. Salary: $115,300.00 - $192,100.00

Responsibilities

The Senior Manager, HCP will define and execute HCP marketing strategies to expand product reach in Canada. This role involves leading marketing efforts, managing conference activities, and collaborating with various teams to ensure effective execution of commercial strategies.