POSITION OVERVIEW

The Senior Manager, Field Strategy serves as a driving force behind lead generation, new agent development, and regional enablement initiatives at Coldwell Banker Realty. This role blends high-level coaching expertise with tactical execution, ensuring alignment across business units while enabling field leaders to grow market share, agent productivity, and adoption of key national programs.

REQUIRED EXPERIENCE & ATTRIBUTES

• 5+ years in real estate sales, enablement, or field strategy roles
• Demonstrated success in lead generation and sales coaching
• Ability to develop scalable programs that align with national strategy
• Exceptional facilitation and communication skills
• Strong stakeholder management across matrixed teams

Lead Generation & Conversion Strategy (50%)

• Facilitate advanced prospecting and conversion training
• Partner with Legal to ensure compliance and alignment of messaging
• Serve as the go-to expert on prospecting strategy and execution

New-to-Business Enablement (25%)

• Lead and coach the New-to-Business (NTB) Specialist team
• Partner with VP to refine strategy and implementation of NTB programs
• Drive consistent coaching experiences and scalable onboarding structures
• Elevate support for early-career agents to accelerate time-to-production

Cross-Functional Collaboration (15%)

• Partner with Recruiting, Sales Enablement, Field Marketing, AOS, and leadership across all brands
• Support Sotheby’s International Realty-specific integration and engagement
• Activate enterprise initiatives through strong internal partnerships
• Translate strategic priorities into executable field action plans

Regional Leadership Support (10%)

• Collaborate closely with Regional Presidents and their specialist teams

• Support local contests, campaigns, and lead gen initiativesAssist with regional events and activation of national programs