Sr. Manager, Lifecycle Marketing at Webflow

, , United States -

Full Time

Start Date

Immediate

Expiry Date

20 Jan, 26

Salary

214800.0

Posted On

22 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Lifecycle Marketing, CRM Marketing, Growth Marketing, People Management, Marketing Automation, AI Integration, Data-Driven Decision Making, Multi-Channel Engagement, HTML, CSS, SQL, Customer Segmentation, Campaign Management, Analytics, Product Usage, Team Leadership, Collaboration

Industry

Software Development

Description

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web. We’re looking for a Sr. Manager, Lifecycle Marketing to help us deliver meaningful customer and business impact through leading an innovative and transformative Lifecycle Marketing function. About the role: Location: Remote-first (United States) Full-time Permanent Exempt The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills. United States (all figures cited below are in USD and pertain to workers in the United States) Zone A: $163,800 - $214,800 Zone B: $155,600 - $203,800 Zone C: $147,400 - $192,900 This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. Reporting to the VP, Growth Marketing As a Senior Manager, Lifecycle Marketing, you’ll: Develop and drive the strategy for the end-to-end user lifecycle at Webflow to drive key revenue metrics and outcomes across sales-led, self serve, and partner motions. Deeply understand Webflow’s customer segmentation, lifecycle stages, product usage, and behaviors. Lead the Lifecycle Marketing team, helping uplevel the team and fostering their career growth . Integrate and adopt AI into lifecycle programs, producing additive gains in terms of both efficiency and business impact. Oversee and report on the execution of highly-targeted journeys as well as ad-hoc campaigns that help achieve company goals: nurture programs, product notifications, one-off messages, seasonal campaigns, etc. Build the frameworks, infrastructure, and processes needed to scale Webflow’s lifecycle programs across multiple products and audiences. Define and operationalize lifecycle measurement frameworks, including KPIs, attribution models, and health metrics across channels and motions. Partner with Marketing Operations to best leverage and evolve the lifecycle marketing tech stack — ensuring data integrity and governance, seamless automations across channels, and the ability to deliver personalized experiences at scale. Partner closely with other leaders across Marketing, Product, Partnerships, Data Science, and Engineering to develop personalized programs based on qualitative and quantitative insights. Share and evangelize program learnings, results, and opportunities across the company. In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role. About you: You’ll thrive as a Senior Manager, Lifecycle Marketing if you: Have 8+ years of Marketing experience with at least 4+ years of experience focused on Lifecycle / CRM Marketing / Growth Marketing, unlocking and increasing revenue growth. Have 3+ years of people management experience. Have experience implementing and managing marketing automation/CRM systems (ie. Iterable), pushing the boundaries of what those systems can do. Have prior experience defining and iterating on multi-channel engagement strategies (ie. email, in-app notifications), especially the utilization of AI/ML models and advanced targeting and triggering methods. Are data-driven with the ability to understand and own the efficacy of strategies and tactics for improving acquisition, activation, and engagement metrics for a SaaS/subscription business. Have experience with marketing platforms (mobile/desktop) like Segment, Census, Mixpanel, etc, and at least basic knowledge of HTML/CSS, SQL. Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact. Our Core Behaviors: Build lasting customer trust. We build trust by taking action that puts customer trust first. Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act. Reinvent ourselves. We don't just improve what exists, we imagine what's possible. Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar. Benefits & wellness Equity ownership (RSUs) in a growing, privately-owned company 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement Flexible PTO for all locations and sabbatical program Access to mental wellness and professional coaching, therapy, and Employee Assistance Program Monthly stipends to support work and wellness 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment. Remote, together At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records. Stay connected Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. Please note: We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered. To join Webflow, you'll need a valid right to work authorization depending on the country of employment. If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes. For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.

Responsibilities

Develop and drive the strategy for the end-to-end user lifecycle at Webflow to drive key revenue metrics. Lead the Lifecycle Marketing team and oversee the execution of targeted journeys and campaigns.