Experienced senior manager responsible for developing and implementing promotion, loyalty, and gift card strategies to drive customer engagement and retention. Oversees a team of marketing professionals to create and execute targeted campaigns, promotions, and loyalty initiatives. Leads the gift card program, optimizing both sales and redemption experiences to support customer acquisition and brand affinity. Analyzes data and market trends to refine strategies and achieve business objectives. Collaborates cross-functionally with sales, product development, and customer service teams to ensure alignment and maximize impact. A strategic leader with a strong track record of delivering results in highly competitive markets.

Duties and Responsibilities

• Promo Strategy
• Develop promo plan for each 8–12-week period / season based on our broader strategic principles for discounting
• Translate this strategy into the promotional event calendar; own, maintain and communicate updates to the Sr. Manager of Marketing Operations to lead execution
• Make recommendations to VPs using a strong understanding of historical event performance, event rotation strategy, inventory availability and ability to execute in stores
• Own and lead weekly momentum meeting with VPs (on Tuesdays) and cross-functional working team meetings (on Wednesdays); ad hoc meetings on promo strategy
• Become the expert in the impact our promotions have on our customers and partner with MarTech & IT to develop new discounting offers
• Partner with Marketing Analytics to create a comprehensive performance recap library of each event type including customer segment level impact to help drive personalization
• Inside Track Club
• Execute day-to-day PMing functions of the program to ensure ongoing program benefits (e.g., monthly deals, weekly emails, weekend step up offers, etc.) and critical business as usual tasks (e.g. renewal emails, in-store signage updates) stay on track
• Own bi-weekly ITC update with VP team and bi-monthly update with Execs
• Build and maintain a performance dashboard for the ITC Program; monitor and socialize key program trends to identify opportunities to drive growth and performance
• Drive initiatives to increase member sign-ups, improve retention of existing customers and find new ways to pitch the value of ITC to members & non-members
• Ensure balance of ITC step-ups in our promo calendar so that ITC members feel the extra value
• Support the creation of a revised roadmap for an ITC program refresh
• Gift Card Program
• Own strategy, execution, and performance of the Harbor Freight Gift Card program across physical and digital channels
• Partner with cross-functional teams (Store Ops, Ecomm, IT, Finance) to ensure seamless customer experience, operational compliance, and liability management
• Develop and execute marketing plans to grow gift card sales and explore new opportunities such as gifting, promotions and third-party distribution
• Track and analyze performance metrics (sales, redemption, breakage) and present insights and recommendations to senior leadership
• Additional Responsibilities
• Build Exec ready presentations to communicate promo and ITC strategy on a weekly basis
• Build strong relationships with Marketing leaders to enable advocacy for promo strategy and ITC program
• Partner with Ecomm, Merchandising, Finance, Inventory and Store Ops

Scope

• Staff supervision and development: Yes
• Decision making: Yes - involved in strategic decision-making
• Travel: Up to 10%
• Flex Designation: Anywhere

EDUCATION AND EXPERIENCE

Education Requirements

• Bachelors’ Degree preferably with a business major or related field
• MBA or similar advanced degree preferred

Years of Experience

• 8+ years of relevant experience required in a related field
• Marketing and/or Customer Loyalty Program experience preferred
• Management consulting / strategy experience a plus
• 5+ years of Project Management experience preferred with skill necessary to drive multiple, complex initiatives in parallel

Skills

• Expertise in crafting and executing comprehensive promotional plans, including event calendar management, strategic discounting principles, and multi-channel communication.
• Proven ability to manage and optimize loyalty and/or gift card programs, encompassing day-to-day operations, member engagement initiatives, performance monitoring, and strategic roadmap development.
• Skilled in leveraging historical performance data, customer segmentation, and analytics to drive strategic recommendations, create comprehensive performance recaps, and build executive-ready dashboards.
• Demonstrated success in leading cross-functional teams, facilitating productive meetings, building strong relationships with marketing leaders, and partnering with E-commerce, Merchandising, Finance, Inventory, and Store Operations.
• Excellent verbal and written communication skills, with a track record of presenting complex strategies and program updates to senior leadership and executive teams.
• Deep understanding of promotional impact on customer behavior and ability to identify opportunities for personalization and program growth.

PHYSICAL REQUIREMENTS

General office environment requiring ability to:

• Stand, walk, sit for extended periods of time.
• Speak and listen to others in person and over the phone and video conferencing.
• Use keyboard and read from computer screen and reports.
• The ability to lift up to 15 lbs.

Safety

• Must be able to perform this job safely in accordance with standard operating procedures and good manufacturing practices, without endangering the health or safety of self or others.

• Promo Strategy
• Develop promo plan for each 8–12-week period / season based on our broader strategic principles for discounting
• Translate this strategy into the promotional event calendar; own, maintain and communicate updates to the Sr. Manager of Marketing Operations to lead execution
• Make recommendations to VPs using a strong understanding of historical event performance, event rotation strategy, inventory availability and ability to execute in stores
• Own and lead weekly momentum meeting with VPs (on Tuesdays) and cross-functional working team meetings (on Wednesdays); ad hoc meetings on promo strategy
• Become the expert in the impact our promotions have on our customers and partner with MarTech & IT to develop new discounting offers
• Partner with Marketing Analytics to create a comprehensive performance recap library of each event type including customer segment level impact to help drive personalization
• Inside Track Club
• Execute day-to-day PMing functions of the program to ensure ongoing program benefits (e.g., monthly deals, weekly emails, weekend step up offers, etc.) and critical business as usual tasks (e.g. renewal emails, in-store signage updates) stay on track
• Own bi-weekly ITC update with VP team and bi-monthly update with Execs
• Build and maintain a performance dashboard for the ITC Program; monitor and socialize key program trends to identify opportunities to drive growth and performance
• Drive initiatives to increase member sign-ups, improve retention of existing customers and find new ways to pitch the value of ITC to members & non-members
• Ensure balance of ITC step-ups in our promo calendar so that ITC members feel the extra value
• Support the creation of a revised roadmap for an ITC program refresh
• Gift Card Program
• Own strategy, execution, and performance of the Harbor Freight Gift Card program across physical and digital channels
• Partner with cross-functional teams (Store Ops, Ecomm, IT, Finance) to ensure seamless customer experience, operational compliance, and liability management
• Develop and execute marketing plans to grow gift card sales and explore new opportunities such as gifting, promotions and third-party distribution
• Track and analyze performance metrics (sales, redemption, breakage) and present insights and recommendations to senior leadership
• Additional Responsibilities
• Build Exec ready presentations to communicate promo and ITC strategy on a weekly basis
• Build strong relationships with Marketing leaders to enable advocacy for promo strategy and ITC program
• Partner with Ecomm, Merchandising, Finance, Inventory and Store Op