YOUR IMPACT

The Senior Manager, Loyalty Program Initiatives is responsible for the successful launch, execution, and optimization of strategic initiatives that support Lowe’s loyalty programs—MyLowe’s Rewards and MyLowe’s Pro Rewards. This role focuses on identifying customer and market opportunities, developing scalable strategies, and delivering initiatives that enhance the value of loyalty for customers and the business. The Senior Manager partners across multiple functions to bring initiatives to life, ensuring a seamless customer experience and measurable business outcomes. The position will work cross functionally across other teams within loyalty, including both loyalty programs, loyalty operations, loyalty events, and loyalty partnerships. Additionally, this position will work with technology and data infrastructure, digital experience, store experience, and store operations to deliver against roadmap and metrics of success. The position will report to the Senior Director of Enterprise Loyalty.

Required Qualifications:

• Bachelor’s Degree in Business, Marketing or related field and 8-10 Years General Marketing Experience
• 6-8 Years CRM and Loyalty Experience
• 3-5 Years People Leadership Experienc

Preferred Qualifications:

• Experience working with marketing technology
• Experience working closely with senior leadershi

• Lead the design and execution of loyalty-focused initiatives aligned to broader customer and enterprise strategies.
• Translate customer insights, market research, and business needs into actionable strategies and innovation opportunities.
• Define initiative objectives, success metrics, and implementation plans, ensuring initiatives are on time and on budget.
• Collaborate cross-functionally with Digital, Finance, Store Operations, Marketing, and Enterprise Strategy to deliver loyalty initiatives with operational feasibility and customer impact.
• Build cross functional relationships to have deep working knowledge of other business priorities and loyalty intersection.
• Develop compelling, data-backed business cases and partner with Finance to assess initiative performance and ROI.
• Present initiative roadmaps and progress to senior leadership, with clear articulation of value, impact, and learnings.
• Partner with analytics and customer insights teams to evaluate initiative performance and identify areas for optimization.
• Collaborate with Digital Experience and Technology teams to ensure loyalty initiatives are seamlessly integrated into the customer journey across channels.
• Maintain awareness of industry trends, competitor activity, and emerging technology to inform initiative design and refinement.
• This position manages/supervises people.

Required Qualifications:

• Bachelor’s Degree in Business, Marketing or related field and 8-10 Years General Marketing Experience
• 6-8 Years CRM and Loyalty Experience
• 3-5 Years People Leadership Experience

Preferred Qualifications:

• Experience working with marketing technology
• Experience working closely with senior leadership

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience