Sr. Manager Marketing at Abbott Pediatrics

New Delhi, delhi, India -

Full Time

Start Date

Immediate

Expiry Date

31 Dec, 25

Salary

0.0

Posted On

02 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Project Management, Product Life Cycle Management, Business Analytics, Budgeting, Forecasting, Team Building, Competitor Analysis, Campaign Management, Sales Performance Monitoring, Product Launch, Key Opinion Leader Engagement, Market Research, Clinical Messaging Training, Stakeholder Engagement, Communication Development

Industry

Hospitals and Health Care

Description

JOB DESCRIPTION: JOB SUMMARY Manage the commercial performance of the business from the point of views of revenue, units, market share and profitability. With additional inputs for strategic and Tactical planning, Project management, Product Life cycle management, Business Analytics, Budgeting and forecasting experience. PRIMARY JOB FUNCTIONS Engaging with internal and external stakeholders to facilitate and further the achievements of business goals. Developing and implementing marketing promotion plans/programs for the country according to overall franchise plan and budget. Portfolio Strategy & business development planning (includes new product launches) Leading Product Launch and Life Cycle Management in collaboration with sales leadership, local and global cross-functional stakeholders. People Development & Team Building: Enable a cohesive marketing team by coaching & developing Product Management role for future. Analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. and implement Campaigns to drive Portfolio as per division’s goals. Core Job Responsibilities Conceptualize and Lead execution of marketing plans for portfolio(s) as per franchise goals and budgets, coordinate with internal functions, customers and external service providers, monitor on ground execution of programs/ conferences/ events/ promotions etc., troubleshoot, ensure the right set of metrics are in place for tracking success. Planning and implementing Product launches and Product life cycle management. Monitoring sales performance and effectiveness of marketing programs against goals set. Product Life cycle management and working with cross functional teams to drive product approvals, inventory planning and product availability as per portfolio marketing plans. Conduct analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. relevant to own products in-country in order to analyze impact of market conditions, guide local franchise operations teams, report back to the regional/global team & highlight possible modifications to the regional/ franchise marketing plans Development of key marketing communications for portfolio, works closely with agencies and media to develop right messaging and its delivery; seeking regional and global approvals; tracking the effectiveness of the communication to drive differentiation. Track brand/ market performance of product(s), root cause analysis and action plan development in collaboration with sales function (including travel, campaigns, promotion activities etc.) Establish relationships with KOLs in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management; Ensure product messaging and placements in symposiums and main customer events/conferences. Conducting investigative research to assess brand image, market share and growth opportunities. Providing effective support to sales team, including product & clinical messaging training. Enable and contribute towards a cohesive Marketing function by: Transmitting the Organization’s values, vision and direction Providing Functional direction and adequate resources, removing barriers and helping develop people’s skills; articulating expectations and drive performance to fuel business growth Ensure compliance of A&P and FOC process as per auditable guidelines and processes. Minimum Education Full time MBA/PGDM in Marketing from Premier B-School Education Level Major/Field of Study Master Degree Science /Business Management Minimum Work Experience Experience Experience Details 5-8 years of relevant experience Desirable to have led Brand/Product Marketing at an all India level for a minimum 5 years with demonstrated success. The role should have experience with Medical device/Pharma marketing and good understanding of the local marketing nuances. The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Marketing Support DIVISION: AVD Vascular LOCATION: India > New Delhi : New Friends Colony ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter

How To Apply:

Incase you would like to apply to this job directly from the source, please click here

Responsibilities

Manage the commercial performance of the business focusing on revenue, market share, and profitability. Develop and implement marketing plans and strategies while engaging with stakeholders to achieve business goals.