Sr. Manager, Marketing Communications, Aerospace Group at Eaton USA

Beachwood, Ohio, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Feb, 26

Salary

0.0

Posted On

12 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Communications, Integrated Marketing Strategy, Demand Generation, Content Development, Campaign Management, Budget Management, Strategic Planning, Audience Engagement, Data Analysis, Storytelling, Creative Development, Sales Collaboration, Campaign Optimization, Message Mapping, Presentation Skills, Complex Information Synthesis

Industry

electrical;Appliances;and Electronics Manufacturing

Description

Manager, Marketing Communications, Aerospace Group. The Aerospace Group Marketing Communications Manager has global responsibility for developing the segment positioning, integrated marketing strategy and associated demand generation activities for the Aerospace segment. This is a pivotal role that will work closely with commercial leaders of the segment, business units and sales, and strategy and technology leaders to design and develop integrated marcom campaigns. Driving measurable improvements in customer awareness, consideration, and demand generation will be expected. This role will be responsible for collaborating across regions and business units to develop campaign strategies and effective content while prioritizing resources to support strategic initiatives. To be successful in this role, you must be an excellent writer and storyteller while showing creativity across mediums. In this function you will: Develop integrated marketing campaigns that drive profitable growth in support of the Aerospace Group strategic plan. Lead development of segment and product/market focused message maps, audience engagement strategy and campaign content Measurably contributing to the creation of highly relevant and useful content - accessible both through self-serve digital channels (web, social media, earned media) as well as the content used to support customer-to sales agent engagements and tradeshows and events. Defining campaign success metrics and the review cadence with all contributing teams to ensure demand generation objectives realized and continuous optimization of campaign results and customer engagement metrics. Working closely with sales and business units to constantly optimize campaigns based on all available engagement data including competitive benchmarking. Managing budget, including profit plan prioritization, and balancing internal/external resources based on budget, creativity, and resources available, negotiating external contracts and service agreements. Bachelors Degree from an accredited institution required. Minimum 10 years of marketing communications and/or product management experience. This position requires access to export-controlled information. To conform to U.S. Government export regulations applicable to that information, applicant must be a U.S. person, defined as a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident (green card holder), (iii) refugee under 8 U.S.C. 1157, or (iv) asylee under 8 U.S.C. 1158. Must be able to work in the United States without corporate sponsorship now and within the future Position Criteria: Proven experience in designing and implementing effective strategic marketing communications campaigns with measurable impact in the aerospace industry Strategic communications planning skills: Ability to define communications objectives which are aligned and in support of business objectives; analyze and interpret information, business conditions, stakeholder positions and other variables in order to define strategic and measurable objectives; adjust the strategy in response to or anticipation of changing conditions Ability to synthesize complex information; understand the needs and interests of target audiences; define and articulate messages; generate effective and compelling content for a variety of vehicles; create and edit copy; develop and deliver effective presentations. Demonstrated ability to lead in a complex, matrixed environment and manage competing priorities in alignment with strategy. The application window for this position is anticipated to close on 11.18.2025. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws. You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number. We know that good benefit programs are important to employees and their families. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.

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Responsibilities

The role involves developing integrated marketing campaigns to drive growth for the Aerospace Group and collaborating with various teams to create effective content. Additionally, it includes defining success metrics and optimizing campaigns based on engagement data.