Sr. Manager, MarTech & Operations (Owned Channels)
The Sr. Manager, MarTech & Operations role helps support owned channel platforms, tracking, data and process management for campaign execution across TIAA and Nuveen. This role reports directly to the Sr. Director Media Tech & Operations and works closely with client marketing, channel owners, key sales stakeholders, technical/development resources and the analytics team to create, manage and execute on marketing priorities, key KPIs and timing. The role requires an understanding of the digital omni-channel landscape, ability to understand and execute advanced marketing efforts and the capacity to guide more complex and sophisticated integrated strategy to exceed goals.

Key Responsibilities and Duties

• Overall responsible for owned marketing platforms, tracking and data
• Educate, QA and Enforce Taxonomy and UTM adherence
• Develop, Educate and Enforce campaign launch processes
• Platform Optimization: Identify and gather requirements, translating them into best practice, scalable solutions, and ensuring an exceptional user experience
• Recognize and leverage unused or underutilized platform features to enhance efficiency
• Data Management: Implement rules and automation to improve data quality.
• Conduct proactive system maintenance, including Security Reviews, Release Updates, Health Check, and Optimizer
• User Support and Training: Handle user support tickets, focusing on prompt issue resolution
• Monitor and improve user adoption through identification of training initiatives for both new and ongoing users
• Technical Documentation: Maintain comprehensive technical documentation to ensure transparency and knowledge sharing
• Integrated Applications: Collaborate with integrated applications, ensuring seamless functionality and data synchronization
• Contribute to project prioritization and risk, scope, schedule and budget assessments

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

Required Experience:

• 3+ years working with Email, Event, and Webinar platforms

Preferred Experience:

• 5+ years of experience working with Email, Event, and Webinar platforms
• Hands on experience with Taxonomy
• Experience developing, implementing and enforcing processes across marketing teams

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Related Skills
Agile Methodology, Audience Insights, Audience Segmentation, Consultative Communication, Customer-Focused Campaign Development, Data Analysis, Digital Savviness, Marketing Analytics, Marketing Automation, Problem Solving, Process Management, Relationship Management, Strategic Thinking, Test and Learn Mentality
Anticipated Posting End Date:
2025-02-28
Base Pay Range: $100,000/yr. - $150,000/yr.
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview
Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our
Benefits Summary
.
Equal Opportunity
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email:
accessibility.support@tiaa.org

• Overall responsible for owned marketing platforms, tracking and data
• Educate, QA and Enforce Taxonomy and UTM adherence
• Develop, Educate and Enforce campaign launch processes
• Platform Optimization: Identify and gather requirements, translating them into best practice, scalable solutions, and ensuring an exceptional user experience
• Recognize and leverage unused or underutilized platform features to enhance efficiency
• Data Management: Implement rules and automation to improve data quality.
• Conduct proactive system maintenance, including Security Reviews, Release Updates, Health Check, and Optimizer
• User Support and Training: Handle user support tickets, focusing on prompt issue resolution
• Monitor and improve user adoption through identification of training initiatives for both new and ongoing users
• Technical Documentation: Maintain comprehensive technical documentation to ensure transparency and knowledge sharing
• Integrated Applications: Collaborate with integrated applications, ensuring seamless functionality and data synchronization
• Contribute to project prioritization and risk, scope, schedule and budget assessment