At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.
Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.
Title: Senior Manager of eCommerce at The Hemp Company by Curaleaf
Location: Stamford, CT
Job Type: Full Time | Exempt

WHO YOU ARE:

As the Senior Manager of eCommerce, you’ll lead the digital strategy and execution for The Hemp Company’s growing portfolio of hemp-derived THC products, including Select Zero Proof seltzers, Formula X energy drinks, and Select THC gummies. This role is responsible for optimizing performance and driving revenue across our DTC website, DoorDash, and additional online retail platforms.
The Hemp Company launched in June 2024 as Curaleaf’s dedicated hemp division, with products available nationwide online, in 100+ Total Wine & More stores, and through on-demand delivery platforms. We’re looking for a tech-savvy, results-driven leader with a strong understanding of the digital customer journey and a passion for scaling disruptive CPG brands.

• Lead digital ad campaigns, ensuring budget allocation and ROI tracking in partnership with the Director of Marketing.
• Collaborate with leadership to define short- and long-term goals, establishing KPIs to track performance.
• Oversee the eCommerce ecosystem, ensuring the website is updated with accurate logos, images, content, deals, and promotions.
• Manage and optimize ad spend, making strategic decisions on agency partnerships and marketing investments.
• Develop and execute a DTC growth strategy, including promotional campaigns, deal structuring (e.g., BOGO offers), and competitive analysis.
• Leverage Shopify and Salsify to streamline product listings and updates.
• Analyze sales data, flag trends, and provided detailed reports on performance, conversions, and optimizations.
• Aggregate and manage products across multiple platforms (Shopify, Airgoods, Faire, DoorDash) and integrate advertising efforts.
• Implement SEO, retargeting, and social media strategies to improve brand visibility and engagement.
• Ensure compliance with evolving regulations, working closely with legal and government relations to navigate market expansion.
• Monitor industry trends and competitive brands to stay ahead in the marketplace.
• Work cross-functionally with marketing to create, test, and deploy digital assets.