Sr. Manager, Paid Media at Capital Brand Inc

Los Angeles, California, United States -

Full Time

Start Date

Immediate

Expiry Date

06 Mar, 26

Salary

140000.0

Posted On

06 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media Strategy, Digital Advertising, Performance Marketing, Retail Media, Data Analysis, Attribution, A/B Testing, Performance Forecasting, Communication Skills, Cross-Functional Collaboration, Budget Management, Ecommerce, Agency Management, Measurement Strategies, Retail Partnerships, Growth Opportunities

Industry

Manufacturing

Description

Company Overview Founded in 2003 and headquartered in Los Angeles, CA, Capital Brands is the company behind nutribullet®, whose original blender is the number one-selling personal blender in the world. Beginning with the launch of the magic bullet® personal blender in 2003, which became a household name through innovative DTC television ads. Capital Brands’ portfolio of products has grown exponentially since its inception, and the company has expanded its reach from the US to key international markets in Australia, the UK, Europe, and beyond. Capital Brands was founded on the principle that eating well has the power to transform lives and that fresh, delicious, nutritious food should be accessible to all. The company’s primary brands – nutribullet® and magic bullet® – both ascribe to this ethos. nutribullet® focuses on the nutrition aspect with blenders, juicers, and countertop cookers that prepare fruits, vegetables, and other nourishing foods quickly and simply. magic bullet® brings playfulness into the mix with compact appliances that offer flexibility and creativity to home cooks of all levels. Both brands pride themselves on creating products that are easy to use, store, and clean. Capital brands entered a new era of expansion when it was acquired by Italian multinational De’Longhi S.p.A. in 2020. The purchase significantly advanced De’Longhi’s positioning in the blending category and in the US and granted nutribullet® deeper inroads into European markets. General Role Overview: The Senior Manager, Paid Media is a strategic, high-impact role responsible for leading paid media strategy, investment planning, measurement, and performance reporting across all key digital channels. This person will own the relationships with our major retail partners and media agency, ensuring seamless execution, rigorous optimization, and strong return on ad spend. As a critical leader within the organization, this role will work cross-functionally with Sales, Retail Marketing, Finance, and Product to build integrated promotional strategies that drive visibility, conversion, and revenue growth. The ideal candidate combines deep channel expertise (Amazon, Google, Retail Media Networks, Paid Social) with exceptional analytical skills, business acumen, and partnership capabilities. Key Responsibilities: Paid Media Strategy & Execution • Develop and own the end-to-end paid media strategy across Amazon, Google, Meta, Retail Media Networks, and emerging platforms. • Lead annual and quarterly media planning, aligning investment decisions with business goals, sales forecasts, and category opportunities. • Oversee media activation with external agencies, ensuring alignment on audience strategies, optimization plans, and KPIs. • Manage budget allocation, pacing, forecasting, and performance optimization to maximize ROI and ROAS. • Identify growth opportunities within new channels, formats, and technologies. Retail & Agency Partnership Management • Serve as the primary media point of contact for key retail partners (e.g., Amazon, Walmart Connect, Instacart Ads, etc.). • Build strong relationships to influence retail marketing programs, promotional opportunities, and joint business planning. • Partner with the media agency on campaign strategy, measurement frameworks, optimization, and innovation roadmaps. • Attend key meetings with primary retail partners. Measurement, Analytics & Reporting • Build and refine measurement strategies, attribution models, and testing frameworks to drive data-informed decisions. • Develop robust weekly, monthly, and quarterly performance dashboards and executive-level reporting. • Translate complex data into clear insights and recommendations for cross-functional and senior leadership audiences. • Collaborate with analytics, sales, and finance to align on forecasting, incrementality testing, and ROI analysis. Cross-Functional Leadership • Partner closely with Sales and Channel Teams to align paid media investments with promotional calendars, product launches, and retailer priorities. • Serve as a consulting resource for global markets and global media strategy guidance • Support integrated marketing efforts by collaborating with brand, content, and creative teams to optimize asset development for each platform. • Influence go-to-market plans with insights on customer behavior, competitive trends, and category performance. Education • Bachelor’s degree in Marketing, Business Administration, Advertising, Communications, or a related field. • Equivalent experience in paid media or digital marketing may be considered in lieu of a degree. • Advanced degrees (e.g., MBA) or certifications in digital marketing, analytics, or media strategy are a plus. Required • 7+ years of experience in paid media strategy, digital advertising, performance marketing, or retail media. • Deep expertise in platforms including Amazon Ads, Google Ads, Meta, and other major retail media networks. • Strong understanding of eCommerce and retail environments, including how media and promotions drive omnichannel sales. • Proven experience managing significant budgets across multiple channels and partners. • Demonstrated success leading agency teams and external stakeholders. • Highly analytical with advanced proficiency in data analysis, attribution, A/B testing, and performance forecasting. • Strong communication skills with the ability to present strategic recommendations to senior leadership. • Experience working cross-functionally with Sales, Product, Finance, and Creative teams. Preferred • Experience in CPG, consumer goods, retail, or eCommerce-driven businesses. • Familiarity with Amazon Vendor Central/Seller Central, Google Merchant Center, and retail media data platforms (e.g., Pacvue, Skai, Criteo). • Knowledge of MMM, MTA, incrementality testing, and statistical analysis methods. • Comfortable working in a fast-paced, high-growth environment with shifting priorities. • Strong project management skills and experience leading complex, cross-functional initiatives. Salary: 125,000 - 140,000 per year + 15% Bonus Benefits: • 401K and retirement savings with company match • Health, dental, vision, & life Insurance • PTO Plan • Employee corporate discount program

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Responsibilities

The Senior Manager, Paid Media will lead the paid media strategy and execution across various digital channels while managing relationships with retail partners and media agencies. This role also involves performance measurement and reporting to drive visibility and revenue growth.