WHO WE ARE

Sunnybrook Foundation inspires lasting support for Sunnybrook Health Sciences Centre, one of Canada’s largest and most dynamic health science centres impacting the lives of the more than 1.1 million patients it sees each year. Sunnybrook is ranked #2 in Canada and #24 worldwide in Newsweek Magazine’s World’s Best Hospitals 2025 list. This is the seventh consecutive year Sunnybrook has received this recognition.
Together with our donor community, Sunnybrook Foundation raises critical funds for Sunnybrook’s world class academic health sciences centre to achieve our shared vision to invent the future of health care. With ambitious goals ahead, the Foundation is committed to continuing to grow our results and impact as we help Sunnybrook to raise sights, uncover new possibilities, develop talent, and deliver exceptional care.
We are one team in pursuit of a common purpose – to inspire lasting support for Sunnybrook – and we are guided by our values: Build Connectedness, Act with Integrity, Meaningful Collaboration and Strive for Excellence.

POSITION OVERVIEW:

Sunnybrook Foundation is seeking an insightful and strategic Sr. Marketing and Fundraising Analyst who brings a blend of marketing and data expertise to join our Marketing & Community Engagement Team.
This role will be central in analyzing, segmenting, and optimizing our Community Giving, Events, Digital, and Marketing data and portfolio performance. Working closely with the Knowledge & Systems team, the Analyst will identify needs and translate complex marketing and fundraising data into clear, actionable insights that enhance donor engagement and grow revenue.
The ideal candidate is a curious, collaborative professional with experience in marketing and fundraising analytics, a passion for philanthropy, expertise in Power BI, and the ability to lead strategic improvements through data-informed recommendations.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Analytics, Data Science, Non-profit Management, or a related field.
• 3+ years of experience in marketing analytics, fundraising analytics, or business intelligence, preferably within the non-profit, healthcare, or charitable sectors.
• Demonstrated expertise in segmentation strategy, predictive modeling, and donor or customer targeting for marketing and fundraising campaigns.
• Experience working with big data sets and organizing data from multiple systems to extract insights.
• Familiarity with Power BI; strong working knowledge of CRM systems such as Raiser’s Edge, Salesforce, or equivalent is an asset.
• Skilled in Google Analytics, digital conversion tracking, and reporting across multiple channels.
• Strong command of Microsoft Excel; knowledge of SQL or similar tools is an asset.
• Knowledge of Sprout Social and/or similar tools is an asset.
• Excellent communication skills with the ability to translate complex data into meaningful insights and compelling stories for non-technical audiences.
• High attention to detail, critical thinking ability, and a commitment to continuous improvement.
• Proven ability to manage multiple projects simultaneously and work collaboratively across teams.
• Understanding of Canadian privacy legislation and data security best practices (e.g., CASL, PIPEDA) as they relate to marketing and fundraising activities.