Sr Marketing Automation Specialist, at EVERSANA

Pune, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

10 Jun, 26

Salary

0.0

Posted On

12 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Pardot, Salesforce CRM, Marketing Automation, System Integrations, Lead Lifecycle Processes, Engagement Studio, Lead Scoring, Salesforce Flows, Data Migration, Email Templates, Landing Pages, Database Health, A/B Testing, HTML, CSS, Project Management

Industry

Advertising Services

Description

Company Description Company Description At EVERSANA, we are proud to be certified as a Great Place to Work across the globe. We’re fueled by our vision to create a healthier world. How? Our global team of more than 7,000 employees is committed to creating and delivering next-generation commercialization services to the life sciences industry. We are grounded in our cultural beliefs and serve more than 650 clients ranging from innovative biotech start-ups to established pharmaceutical companies. Our products, services and solutions help bring innovative therapies to market and support the patients who depend on them. Our jobs, skills and talents are unique, but together we make an impact every day. Join us! Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs. We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA, our people, clients and most importantly, the patients we serve. We are EVERSANA. Job Description THE POSITION As a key member of the Corporate Marketing & Communications team, the Marketing Automation Specialist serves as the primary administrator and technical owner of Salesforce CRM and Pardot (Marketing Cloud Account Engagement). This role partners with marketing managers, sales teams, and technical stakeholders to design, build, and optimize scalable marketing automation solutions that drive awareness, engagement, and lead generation. The role focuses on platform administration, campaign automation, and system integrations, ensuring marketing technologies are aligned with business goals and operate efficiently. The Marketing Automation Specialist translates business requirements into automated workflows, scalable nurture programs, and integrated marketing systems that support demand generation and revenue growth. CRITICAL RESPONSIBILITIES Serve as the primary administrator for Pardot (Marketing Cloud Account Engagement) and key Salesforce marketing functionalities. Design, implement, and maintain scalable marketing automation programs, workflows, and lead lifecycle processes. Manage and optimize integrations between Salesforce, Pardot, and third-party platforms (web forms, webinar tools, chatbot, analytics platforms, advertising platforms, etc.). Support data migrations while maintaining data integrity and compliance. Work with Salesforce support to align automation with business goals. ESSENTIAL DUTIES AND RESPONSIBILITIES Administer Pardot and Salesforce marketing environments, including user access, governance, configuration, and system hygiene. Design, build, and maintain complex automation programs including Engagement Studio journeys, automation rules, dynamic lists, completion actions, and custom redirects. Develop and maintain lead scoring and grading models aligned with sales and marketing objectives. Build and manage Salesforce Flows, process automation, and custom workflows to support marketing and lead management operations. Configure and manage third-party integrations with Salesforce/Pardot, ensuring data consistency and reliable synchronization. Oversee data migrations and system consolidation. Create and optimize email templates and landing pages ensuring mobile responsiveness, accessibility, and brand compliance. Oversee database health including segmentation, deduplication, list hygiene, and lifecycle management. Build dashboards and reports in Salesforce and Pardot to monitor funnel performance, attribution, and campaign effectiveness. Implement A/B testing strategies and automation enhancements to improve engagement and conversion performance. Qualifications MINIMUM QUALIFICATIONS 3+ years of hands-on experience administering Pardot (Marketing Cloud Account Engagement). Salesforce CRM administration knowledge, including campaign management, lead lifecycle tracking, automation, and reporting. Demonstrated experience in developing and overseeing Salesforce Flows and automation processes is considered an asset. Skilled in third-party integration and data migration management. Strong analytical and troubleshooting skills with experience using Salesforce/Pardot reporting tools. Bachelor's degree in marketing, Business, Technology, or related field. Working knowledge of HTML/CSS for email and landing page customization. Pardot Specialist certification preferred; Salesforce Admin certification is a strong plus. Excellent communication, collaboration, and project management skills. PREFERRED QUALIFICATIONS Cross-functional experience with Marketing, Sales, and IT. Ability to translate business requirements into scalable automation solutions. Experience managing complex lead routing and lifecycle automation frameworks. Detail-oriented, analytical thinker with a strong systems mindset. Additional Information All your information will be kept confidential according to EEO guidelines. Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA. From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility. Follow us on LinkedIn | Twitter Department: Marketing Agency Job Family: Marketing

Responsibilities

The specialist will serve as the primary administrator for Salesforce CRM and Pardot (Marketing Cloud Account Engagement), designing, building, and optimizing scalable marketing automation solutions. This involves translating business requirements into automated workflows, nurture programs, and integrated marketing systems to support demand generation and revenue growth.