Sr. Marketing Manager, Consumer at Abbott Laboratories Limited

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

07 Aug, 26

Salary

0.0

Posted On

09 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Business Planning, Product Positioning, Market Analysis, Social Media Strategy, Community Engagement, E-Commerce Campaign Management, Performance Advertising, Media Management, Brand Asset Management, Stakeholder Management, KPI Setting, ROI Optimization, Consumer Insights, Cross-functional Collaboration, Budget Management

Industry

Hospitals and Health Care

Description

JOB DESCRIPTION: Key Responsibilities: 1. Marketing Strategy & Business Planning Develop and execute integrated marketing and sales strategies for assigned consumer products, aligned with overall business objectives and growth targets; Define product positioning, value proposition, and pricing strategies to strengthen market competitiveness; Lead annual planning processes, including sales forecasts, marketing budgets, and KPI setting; Continuously adapt plans to improve sales performance, market share, and profitability. 2. Market, Consumer & Performance Insights Monitor and analyze market trends, consumer behavior, and competitive activities; Translate insights into actionable strategies, innovation opportunities, and portfolio optimization; Track product performance, campaign effectiveness, and customer feedback to drive continuous improvement. 3. Social Media Strategy & Community Engagement Develop and execute social media strategies, with a strong focus on Red Note/WeChat/Tik Tok, to create impactful and culturally relevant content; Drive community engagement through creative storytelling, influencer collaboration, and interactive content; Build and strengthen product and brand awareness among target consumer segments. 4. E-Commerce Campaign Management Plan, launch, and manage e-commerce campaigns across multiple platforms, ensuring alignment with business goals and KPIs; Collaborate closely with sales and platform teams to maximize campaign visibility, conversion, and ROI; Optimize promotional mechanics, content, and timing to improve overall e-commerce conversion performance. 5. E-Commerce Platform Compliance & Optimization Stay up to date with the latest regulations, guidelines, and functional updates of key e-commerce platforms; Ensure all marketing activities comply with company policies and platform best practices; Continuously optimize content, assets, and campaigns to improve traffic effectiveness, and conversion rate of reach. 6. Performance-Based Advertising & Media Management Develop, manage, and optimize performance-based advertising campaigns across digital platforms, including paid media; Leverage data and analytics to evaluate campaign performance and improve media efficiency; Drive marketing ROI through test-and-learn approaches and ongoing optimization. 7. Brand Asset Development & Management Lead the development and management of key brand assets, including visual content, product images, videos, and digital materials; Ensure brand consistency and alignment with brand identity across all touchpoints; Collaborate with design, content, and external agencies to create compelling and high-quality marketing assets. 8. Cross-functional Collaboration & Stakeholder Management Work closely with sales, customer service, HCP marketing, training, operations, and external partners to ensure cohesive and effective execution; Act as a key marketing partner to internal stakeholders, providing strategic input; Drive alignment across teams to deliver impactful marketing outcomes. Minimum Education Required: Bachelor degree Minimum Experience Required: Minimum 4 years’ experience in marketing The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: ADC Diabetes Care LOCATION: China > Shanghai : 388 W. Nanjing Road, Ciros Plaza ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter

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Responsibilities

Develop and execute integrated marketing and sales strategies for consumer products to drive growth and market competitiveness. Manage e-commerce campaigns, social media engagement, and performance-based advertising while overseeing brand asset development.